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Association Brain Food: 8.16.24

Reid All About it

How often does a magazine like The Economist share something about associations? A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.

America 259
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CMA Wins 6 Industry Awards For Creative Design, Publications

CMA Solutions

Magazine Design, Holiday Card, PR Win 1st Place at NJ Ad Club PRINCETON JUNCTION, N.J.—Nov. 1, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won six industry awards for an array of creative designs, publications and public relations from NJ Ad Club.

NJ 52
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4 Ways to Re-Embrace SEO in Your Marketing Strategy

Associations Now

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

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Why CEOs Need to Plan Their Exits

Associations Now

But there are also challenges, as a recent article in the New York Times Magazine points out : A steady hand at the helm also means a risk-averse leader who misses opportunities to innovate. You don’t need to be running a company with a trillion-dollar market capitalization to be dealing with this stress.

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The Industry Standards That Could Kill Robocalls for Good

Associations Now

But the head of a new technical group warns that many details remain to be worked out before you can kiss robocalls goodbye. Getting lots of calls from sketchy marketers and outright scammers lately? Thanks to a new industry standard, the stream of robocalls may soon let up.

Industry 103
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Watch or Read? Magazines Offering Digital Video Content

Associations Now

Condé Nast announced the addition of more than 30 new online video series to accompany some of its flagship magazines last week. See how one association is also incorporating video as part of its magazine content. In addition to video, the magazine incorporates podcasts and slideshows to supplement print and blog content.

Video 40
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Better Because You Were There

Velvet Chainsaw

According to The New York Times , living with the pandemic “has pushed us to reckon with our deepest questions … [about] how we make meaning of our time on this earth.” Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help.