Reid All About it

AUGUST 16, 2024

Aptify shares 50 ways to boost member recruitment and retention. How often does a magazine like The Economist share something about associations? A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Host: ASAE Marketing Professionals Community.

America 264

America Content Social Media Strategy 264

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Reid All About it

APRIL 22, 2022

New education markets. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE Marketing Professionals Community. But modern audiences don’t want old school marketing, they want inspiring experiences, which means it’s time to break the rules and re-think what a webinar can be.

Proposal 39

Proposal Price Technology Recruiting 39

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview.

Marketing 64

Marketing How To Social Media Video 64

Spark Consulting

FEBRUARY 6, 2014

We’ve already done a lot of good work addressing things that were negatively affecting their ability to retain members, and we’re ready to move on to their recruitment efforts. Feature Story marketing membership Beth Kanter engagement' ” I loved that way of expressing it! Image credit: gutenberg.org.

Cost 150

Cost Recruitment Recruiting Leadership 150

Optimist Consulting

SEPTEMBER 26, 2012

I was interested to read about a relatively new (well 4 years old) membership organisation, the Society of Digital Agencies being discussed on the Drum recently, a marketing and social media magazine and site. Following that article, a few days later I saw that a new organisation has been established – the Internet Association.

Recruiting 100

Recruiting Recruitment Newsletter Social Media 100

Association Adviser

AUGUST 1, 2016

Incorporate infographics within your association’s magazine, on your Web pages and in your emails to: Increase awareness of your association. Recruit new members and staff. Did you know that 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text?

Tools 60

Tools Content Marketing Recruiting 60

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Quick hits.

Technology 44

Technology Software Cost Products 44

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture.

Revenue 233

Revenue Survey Education Strategy 233

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 84

Newsletter Communications Press Release Social Media 84

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Newsletter/magazine articles. Identify your organization’s available communication channels and draft a comprehensive marketing strategy that utilizes multiple media. Direct mail.

Content 100

Content Newsletter Social Media Case Study 100

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Notices or articles don’t have to be long. What could your stories be about? Everyone loves to share success stories.

Communications 114

Communications Video Survey millennials 114

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. in fact, I managed a lot of recruitment efforts like this.

Recruitment 40

Recruitment Recruiting Newsletter Content 40

Reid All About it

JULY 28, 2017

“Education needs a dramatically new approach, in which learning is a lifelong pursuit, not an endeavor limited to a few years in early adulthood,” says Amy Burroughs of EdTech Magazine: Focus on Higher Education. Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Wed 8/2 at 12 p.m.

Chicago 150

Chicago Washington DC Social Media 150

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Meetings Outlook Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. 1 CMP credit. More info/register. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

Marketing 52

Marketing How To Social Media New Jersey 52

Reid All About it

APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Host: ON24.

Content 150

Content Chicago Marketing DC 150

Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Speaking Engagements. Wednesday, July 20, 2011.

Marketing 40

Marketing Price Survey Tools 40

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview.

Marketing 40

Marketing How To Social Media Video 40

Association Adviser

MARCH 22, 2019

Open positions may take longer to fill in a tight job market. Magazines 16%. Tight labor market. This is especially true for associations that are attempting to recruit individuals with a specific skill set. Organizations can find themselves in this situation because of any number of circumstances. Advertising sales 25%.

Team 109

Team How To Survey Review 109

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. HBR reorganized into a customer-centric model that united editorial, sales, and marketing for HBR, book publisher Harvard Business Press, and its websites. HBR launched a significant redesign of the magazine; its first in nearly a decade.

Case Study 64

Case Study Library Content Kentucky 64

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

Video 88

Video Communications Strategy Content 88

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? By Elsbeth W.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Association Adviser

MAY 23, 2018

Here is an example of the American Bankers Association’s bimonthly magazine website. Here are two great examples: IA Magazine and ABA Banking Journal. Market your communications. It’s also great for recruitment! Source: 2017 Association Communications Benchmarking Survey. Do you have a website for your publication?

Revenue 83

Revenue Survey Communications Newsletter 83

Associations Now

APRIL 23, 2014

A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level. That’s going to take some serious marketing and recruiting effort, and probably a little creativity. On the upside, the upfront costs are low.

Marketing 40

Marketing Recruitment Recruiting United States 40

Velvet Chainsaw

OCTOBER 11, 2012

Your conference marketing goal remains the same from year to year: get as many paying registrants as possible. But that doesn’t mean the marketing method should be duplicated every year. Actually, if you keep repeating what you’ve always done with marketing, you are doomed to get the same results or even worse consequences.

Conference 40

Conference Marketing Recruitment Recruiting 40

Membership Marketing

JULY 25, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This summer I decided to try and read something more enduring than the latest marketing or business book. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Associations Now

NOVEMBER 9, 2016

It’s a model long used by fitness centers, utility companies, and magazines and now growing among popular subscription services like Netflix, Hulu, Amazon Prime, and a bevy of other companies in the “ membership economy.” Despite the small sample size of 84 organizations, these numbers are roughly in line with other industry benchmarking.

Survey 90

Survey Sample Report Recruitment 90

Nimble AMS

SEPTEMBER 6, 2024

Association management software (AMS) helps organizations manage all aspects of their membership, including recruitment, engagement, and retention. An AMS manages your data and reports, optimizes sales and marketing efforts, and streamlines member payments and e-commerce initiatives. Here are the top three: 1.

Software 101

Software Innovation Member Experience Technology 101

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber describes the “Beyond the Line” magazine as “taking a deeper dive into our region than most directories.

Communications 78

Communications Directory Social Media Massachusetts 78

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Membership Marketing

JANUARY 10, 2018

Review Membership Collateral Materials – Membership benefits are communicated in multiple ways by associations from magazine ads, to exhibit booths, to brochures. Launch Membership Recruitment Campaign – One of the purposes of a new membership model should be to attract new members who previously did not see value in the membership.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

JANUARY 6, 2023

For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. Career Development in Organizations: A Tool for Recruitment, Engagement, and Retention. In Foreign Affairs , Jude Blanchette and Ryan Hass recommend Washington follow that strategy to forestall a conflict between China and Taiwan.

Revenue 42

Revenue North Carolina Education System 42

Membership Marketing

OCTOBER 14, 2024

Accurately determining this is essential for building and sustaining a successful membership marketing program. The costs for a new member include welcome packs, printed materials, and mailing and distribution for magazines, newsletters, and renewal notices. What about the editorial staff that works to publish the magazine for members?

Cost 52

Cost Analysis Revenue Newsletter 52

Membership Marketing

FEBRUARY 7, 2018

It is an important question to building and sustaining a success membership marketing program. Why would an organization spend even the smallest amount of money on recruiting or renewing a member when the cost to serve approached the annual dues rate? What about the editorial staff that works on publishing the magazine for members?

Cost 49

Cost Revenue Analysis Recruitment 49