Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Writing as a Thought Leadership Strategy. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. The countdown is on!

Newsletter 195

Newsletter Certificate Technology Strategy 195

CMA Solutions

MARCH 14, 2024

DEI & Accessibility Initiatives, Magazine Rebrand Powered Member Engagement Efforts at ESPA, IMARK PRINCETON JUNCTION, N.J.—March Bronze for “Most Improved Magazine or Journal” for rebranding IMARK Today, the official publication of the IMARK Group, plumbing vertical.

Newsletter 52

Newsletter Analysis Resources Social Media 52

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . MORE: 4 trends to adopt for an effective member strategy. The post Is ‘freemium’ part of your content strategy? The internet has revolutionized the way we consume content.

Content 107

Content Strategy Library Newsletter 107

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Members-only spaces.

Examples 130

Examples Directory Software Video 130

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60

Revenue Georgia Price Newsletter 60

.orgSource

MARCH 18, 2024

Sharon Rice is Managing Director of Business Strategy at.orgSource and Garth Jordan is CEO of the American Animal Hospital Association. Both are steeped in the world of associations and are avid students of strategy, business, and culture beyond this industry. Our value is not in a magazine or even standards.

Examples 88

Examples Revenue millennials Strategy 88

Association Success

JULY 16, 2020

Still, it takes energy and strategy to curate content well. with each tool to create smarter email newsletters. Curated content includes links to articles, videos and other online content, and can be shared through multiple marketing channels, including an email newsletter, social media pages and a company blog.

Tools 122

Tools Content Marketing Newsletter 122

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. you guessed it.

Communications 100

Communications Survey Social Media Revenue 100

Association Success

SEPTEMBER 28, 2020

Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. Launching ongoing or limited run newsletters that curate industry news and insights. MORE: 4 trends to adopt for an effective membership strategy. How does your organization publish content?

Technology 78

Technology Newsletter Content Tools 78

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Besides increasing attendance and revenue, you also want to develop and deepen your relationship with this segment of the market so you can better understand their educational needs.

Content 150

Content Marketing Education Course 150

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

Montana 365

Montana Content Price Strategy 365

.orgCommunity

NOVEMBER 29, 0002

Posting content for members on YouTube is kind of like stopping your magazine or newsletters and instead, just posting those on social media. That competitor’s primary revenue and goal is to re-direct members from your content to “paid content”, no matter who or what it is. Take that one step further.

Social Media 40

Social Media Content Video Revenue 40

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Earn Greater Non-Dues Revenue. Register here.

Directory 79

Directory Communications Content Survey 79

Association Adviser

JUNE 17, 2014

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

Directory 60

Directory Newsletter Revenue Communications 60

Associations Now

AUGUST 4, 2015

The American Press Institute’s Need to Know newsletter doesn’t pretend to be much more than it is—a newsletter written with a voice. API doesn’t throw a ton of resources at the newsletter, but it’s designed to work effectively within those limitations.

Content 40

Content Strategy Maryland Newsletter 40

Association Adviser

NOVEMBER 14, 2013

Developing a Successful Student Membership Strategy. How to Keep Your Non-Dues Revenue Going. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Bill Rosenthal.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

JUNE 18, 2013

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. BtoB Magazine. There are practically as many strategies for driving leads on the Internet as there are Internet users, but one tried and true method is to get your website in front of a large number of qualified visitors. link] Gr8 stuff! John Obrecht.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. BtoB Magazine. There are practically as many strategies for driving leads on the Internet as there are Internet users, but one tried and true method is to get your website in front of a large number of qualified visitors. link] Gr8 stuff! John Obrecht.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JANUARY 20, 2014

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

Directory 60

Directory Texas Newsletter America 60

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. What strategies are associations using to increase their revenue from their advertising in printed publications?

Member Engagement 68

Member Engagement Survey Social Media Communications 68

Association Adviser

SEPTEMBER 24, 2013

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

Louisiana 60

Louisiana Tennessee Directory Newsletter 60

Association Adviser

APRIL 16, 2013

Association magazines are growing in content and circulation while remaining an important member benefit. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. TJ Raphael.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

FEBRUARY 18, 2014

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

Georgia 60

Georgia Directory California Newsletter 60

Association Adviser

OCTOBER 15, 2013

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group ! Features'

Directory 60

Directory Virginia Newsletter Revenue 60

Association Adviser

MARCH 19, 2013

Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association. Small communities on blogs and Facebook wield the most influence.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

APRIL 15, 2014

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

millennials 60

millennials Georgia Florida Directory 60

Association Adviser

JULY 16, 2013

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

Directory 60

Directory Newsletter Email Marketing Social Media 60

Association Adviser

AUGUST 27, 2013

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group ! Features'

Directory 60

Directory Virginia Newsletter Social Media 60

Association Adviser

JANUARY 16, 2013

This blog post summarizes McIlwraith’s three-part series about pricing for member benefits and meetings that appeared in One+ Magazine. Does your association have a magazine, newsletter, directory or website in need of revival? Pricing for Engagement: Recap of the Three-Part Series in MPI’s One+. Mariela McIlwraith.

Directory 60

Directory Texas Price Newsletter 60

Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. Does your association have a magazine, newsletter, directory or website in need of revival? 14T5cIp #assnchat.

Georgia 60

Georgia Directory Newsletter Conference 60

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community.

Revenue 42

Revenue North Carolina Education System 42

Association Adviser

OCTOBER 15, 2013

When it comes to non-dues revenue, don’t put all your eggs in one basket. AA: MHEDA has a robust portfolio of member communication vehicles (magazine, website, e-newsletter, MHEDA-TV). AA: MHEDA seems to have many different channels for generating non-dues revenue. our readers? affinity programs). What’s the key?

Revenue 60

Revenue Industry Social Media Process 60

Tom Morrison

MARCH 11, 2013

Here are two examples: In one session, association executives wanted to talk about how to get their members to see their "perceived value", yet when asked if they wanted to expand and talk about non-dues revenue generation, only 4 hands went up in a room of 80+ people. That was a missed opportunity. They aren't active or buying anything.

Member Engagement 40

Member Engagement Revenue Class Newsletter 40

Reid All About it

AUGUST 19, 2022

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Game-Changing Email Strategies to Dominate the Inbox in Q4. 15 Ways to Optimize Your Newsletter. 1 CMP credit. More info/register.

Technology 43

Technology Software Cost Products 43

SCD Group

AUGUST 6, 2013

NOTE: associations – through conferences, webinars, newsletters, websites, etc. – Several years ago I managed a niche trade association of media companies, many of whom were also members of a larger mainline association of magazines. are in the content business. Watch what is happening in this arena.). Industries continue to change.

Boston 40

Boston Washington New York Newsletter 40

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.

Revenue 83

Revenue Survey Communications Newsletter 83