Aptify

FEBRUARY 28, 2022

For example, packages might include a booth and signage at the tradeshow, advertising in conference materials, special presentation sessions, meals or entertainment sponsorships, and more. Advertising and premium publications – Does your organization send out publications, such as an email newsletter or a magazine?

Revenue 72

Revenue How To Recruitment Recruiting 72

.orgSource

JULY 3, 2023

Many groups still print a magazine. A 45-minute presentation can be repurposed as both a three-minute micro-learning session and a 30-second social media promotion. It is an effective recruitment tool that also promotes public awareness. The big-ticket events are in person. Start by reviewing your strategic plan.

Video 88

Video Communications Strategy Content 88

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruitment 150

Recruitment Recruiting Certificate Social Media 150

Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. If you don’t know, FIND OUT! Customer Service! Little Things Mean a Lot!

Marketing 150

Marketing Newsletter Recruitment Recruiting 150

Reid All About it

OCTOBER 16, 2020

Presenters: David Blansfield, Executive Vice President and Group Publisher, Northstar Meetings Group. James Lancaster, Editor, AMI Magazine. Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. in fact, I managed a lot of recruitment efforts like this.

Recruitment 40

Recruitment Recruiting Newsletter Content 40

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. Find it on Amazon. Here is the lesson. Find it on Amazon.

Innovation 52

Innovation Recruitment Recruiting Discount 52

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. Most of us enjoy the small pleasures of opening a new magazine, clicking through a recent e-newsletter or visiting a well-designed website, and these are just a few of the categories that association communications awards recognize.

Newsletter 84

Newsletter Communications Press Release Social Media 84

Reid All About it

JULY 28, 2017

“Education needs a dramatically new approach, in which learning is a lifelong pursuit, not an endeavor limited to a few years in early adulthood,” says Amy Burroughs of EdTech Magazine: Focus on Higher Education. Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Lunch provided. 1 CMP credit.

Chicago 150

Chicago Washington DC Social Media 150

Reid All About it

JUNE 7, 2024

The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. However, factors such as cultural background, gender norms, imposter syndrome, and career stage can present barriers.

Chicago 259

Chicago DC Washington Strategy 259

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Notices or articles don’t have to be long. What could your stories be about? Everyone loves to share success stories.

Communications 114

Communications Video Survey millennials 114

Reid All About it

SEPTEMBER 15, 2023

Add your association’s name to the sign-on letter before they present it to Congress next week. The program opens with a short presentation by Molly Georgakis, CAE, executive director of Association of Professors of Gynecology and Obstetrics. Boring conferences. More info/register. Host: Fridays@4 Speakers: Diana L. Letting Go!

LMS 259

LMS Revenue Arlington Education 259

Aaron Wolowiec

DECEMBER 13, 2012

4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum. Presenting it in a meaningful way. Newsletter/magazine articles. Simply put, content curation comprises three elements: Sorting through vast amounts of content. Audio/video recordings.

Content 100

Content Newsletter Social Media Case Study 100

Reid All About it

APRIL 14, 2017

Presenters: Scott Abel, The Content Wrangler. Presenter: Matt Dixon, author of The Effortless Experience. Presenter: Marc Bornstein, vice president of content marketing, ON24. Presenters: David Schnabel, CAE, communications & events manager, NAES. Presenter: Mark Robertson, founder of ReelSEO (now TubularInsights).

Content 150

Content Chicago Marketing DC 150

Membership Marketing

FEBRUARY 7, 2018

One of my clients presented the following analysis to his staff. Why would an organization spend even the smallest amount of money on recruiting or renewing a member when the cost to serve approached the annual dues rate? These variable costs might be as simple as printing and mailing additional magazines and renewal notices.

Cost 49

Cost Revenue Analysis Recruitment 49

Velvet Chainsaw

JANUARY 11, 2019

They offer significant membership and registration discounts as well as ample presentation opportunities. I wish there were more students stopping by my booth,” said no exhibitor (who wasn’t a recruiter) ever. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association.

Strategy 67

Strategy Conference Discount Price 67

Association Adviser

MAY 29, 2018

Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support. Usefulness draws on a clear and organized presentation of information and engaging content. Our tools and resources help get us where we are trying to go.

Revenue 84

Revenue Communications Newsletter Directory 84

Association Adviser

MAY 23, 2018

Here is an example of the American Bankers Association’s bimonthly magazine website. Here are two great examples: IA Magazine and ABA Banking Journal. Advertisers have become very sophisticated with how they want to present their solutions. It’s also great for recruitment! Do you have a website for your publication?

Revenue 83

Revenue Survey Communications Newsletter 83

AMR Management Services

OCTOBER 2, 2012

by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. Coming from the media world I often see parallels between magazines and associations. HBR launched a significant redesign of the magazine; its first in nearly a decade. Battle for Relevance: How Twitter, Harvard Business Review and the U.S.

Case Study 64

Case Study Library Content Kentucky 64

Reid All About it

APRIL 22, 2022

Presenter: Marjorie Anderson, Founder of Community by Association. Presenters: Nick Estrada, CMP, CAE. Presenter: Vivian Blade. Hear presentations from a limited number of industry partners that offer AMS platforms. Presenters: Greg Pollack from Association Analytics and Dan Stevens from WorkerBee.TV. 1 CMP credit.

Proposal 39

Proposal Price Technology Recruitment 39

Spark Consulting

MARCH 6, 2014

Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? Just as you do for membership, actively and intentionally recruit them for volunteer positions. How can we help them? EE: They’re almost limitless. You can ask people to rate an article or comment on a blog post.

millennials 150

millennials Certificate Committee Project 150

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Presenters: Anne Marie Rogers, Director, Direct Travel Meetings and Events. Presenter: Laurie Cooke, CAE, CEO emerita of the Healthcare Businesswomen Association. Presenter: Kate Steiner.

Technology 43

Technology Software Cost Products 43

Idea Architects

JANUARY 5, 2011

Freeloading off those who contribute to newsletters, magazines, and discussions boards when they might only lurk. Freeloading off those who prepare and present educational sessions at meetings while they never share their knowledge. Paying dues is one of the most obvious metrics, one we've used for a very long time.

Newsletter 60

Newsletter Recruitment Recruiting Education 60

Associations Now

MAY 11, 2015

If the findings of online volunteer recruiting platform VolunteerMatch are any indication, organizations should expect a brighter future for volunteer engagement. VolunteerMatch crunches all of its internal numbers each year for its Impact Report , which presents a peek into the world of nonprofits and their volunteers. Great stuff.

millennials 40

millennials Recruitment Recruiting Report 40

SCD Group

DECEMBER 10, 2013

This topic may be topping the charts of conversation as Associations continue to recruit, and retain, membership. You may think your bi-monthly member magazine is where your presence needs to be; members and prospects may tell you otherwise. Why is your association being given the privilege of their time and maybe money?

Recruitment 40

Recruitment Recruiting Resources Course 40

Association Adviser

JUNE 18, 2013

Follow the cycle of advertising and how it provides for your association’s knowledge provision and credibility, using a magazine as our example: An advertiser books an ad in your magazine. That money helps pay for the sales staff, design team’s layout services, materials used to print the magazine and shipment of the piece to members.

Directory 60

Directory Revenue Social Media Cost 60

Velvet Chainsaw

MARCH 20, 2013

It’s easier to recruit panelists, because it requires little-to-no prep time. Many people recruit panelists first, then find a moderator. Recruit panelists who are credible, yet hold opposing viewpoints. If a panelist can’t commit to bring their A-game, recruit someone else or trim your panel.

Conference 40

Conference Recruitment Recruiting Education 40

SCD Group

OCTOBER 10, 2012

We have found that using video in membership marketing in the areas of recruiting retention and fundraising is an extremely powerful added channel to your marketing mix. Video interviews to go with print story in magazine, journal or newsletter. See an example on the home page at: [link]. 7 Ways You Can Use Video.

Video 40

Video Examples Sample Recruitment 40

Associations Now

APRIL 23, 2014

That’s going to take some serious marketing and recruiting effort, and probably a little creativity. HLA is employing plenty of other member recruitment efforts, as well, ranging from email campaigns to paid ads in home-learning magazines to promoting its YouTube channel.

Marketing 40

Marketing Recruitment Recruiting United States 40

Association Adviser

FEBRUARY 15, 2013

We publish CAR WASH Magazine ™ and developed Wash Count™, a tool for car wash operators to benchmark and compare their business results. You also get two tickets to our annual show, plus access to our benchmarking data and, of course, our member magazine Car Wash that we do with our partner, Naylor. EW: Attendance was up again in 2012.

America 60

America Industry Tools Cost 60

Idea Architects

MARCH 8, 2013

We're pretty good surveying people to learn what topics they think should be presented at the next Annual Meeting. Use more stories about the meaning (the ends) to invite more actions connected to the means (come to a meeting, donate money, recruit a colleague to join). Well, I'll be. Example: professional development.

Indianapolis 60

Indianapolis Survey Newsletter Analysis 60

SCD Group

FEBRUARY 18, 2014

This challenge presents a major opportunity for associations, but it also calls for a big shift in thinking. Micah Solomon wrote about this in a Forbes Magazine article headlined You Can Party - And Advertise - Like It''s 1984, But The Customer Experience Is All That Matters In 2014 We are in the era of extreme lifetime network value. . #5

Email Marketing 40

Email Marketing eBook Communications Video 40

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 83

Team Resources Education Revenue 83

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 74

Team Resources Education Revenue 74

Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. Whether it is a meal at a restaurant, a theatric performance, or a piece of art, presentation is important. How membership is presented is also important when promoting to prospective members. Wednesday, December 29, 2010. Here they are. ” 1.

Tips 40

Tips Marketing How To Price 40

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 60

Team Resources Education Revenue 60

Beth Kanter

SEPTEMBER 28, 2015

The event is sponsored by Patagonia as part of their Corporate Social Responsibility program. I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. Recruiting additional supporters through high quality content and action opportunities.

Social Media 28

Social Media Idaho Oregon Case Study 28