GrowthZone
JUNE 28, 2017
Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on?
Associations Now
JUNE 29, 2016
In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Fonteva
FEBRUARY 9, 2021
One of our main areas of expertise is internal employee engagement and productivity. The same best practices used to engage staff internally can and should teach you a thing or two about boosting external engagement with your members.
Sequence Consulting
SEPTEMBER 8, 2022
However, when considering member research, caution is advised. It is widely acknowledged in market research that individuals do not always follow through on what they express, mainly when it concerns pricing. Their opinions may differ when answering a survey compared to when they have to make a payment.
SCD Group
OCTOBER 18, 2012
Consider member research (not a quick emailed survey) to analyze member needs and association programs. Ideally, this is a telephone survey of randomly-selected members, former members and potential members. or Sacred Cow to a more valued program or service could benefit your members and the association.
Fonteva
AUGUST 15, 2019
An AMS platform will have a full profile on each of your members, providing you with not only robust member profiles but also give insights to help you identify and pursue membership goals, like improving your member renewal rates. Association Software vs. AMS Platform. Data-driven decisions.
Expert insights. Personalized for you.
60 
Let's personalize your content