AssociationChat

JANUARY 17, 2024

The unpredictability of sports outcomes is like the dynamic nature of association marketing – just as sports fans can’t predict game outcomes, associations often face challenges in predicting member engagement and market trends. Not a bad lesson for a snowy day outside Philadelphia. He loves his team.

Tampa 59

Tampa Philadelphia Marketing Team 59

Spark Consulting

MAY 5, 2014

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Additionally—and this is where the behavioral data is paying off—members can buy one of three optional membership packages that offer extra benefits at a discounted rate.

Philadelphia 150

Philadelphia Discount Analysis United States 150

Fonteva

OCTOBER 18, 2022

Associations understand the importance of engagement and loyalty since member retention is of such critical importance. However, they also might lack a framework to measure and study the various factors that shape the member engagement and retention trends they experience. What is CX? Act in realtime.

Course 52

Course Survey Software Philadelphia 52

Associations Now

APRIL 30, 2014

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Additionally—and this is where the behavioral data is paying off—members can buy one of three optional membership packages that offer extra benefits at a discounted rate.

Philadelphia 40

Philadelphia Discount Analysis United States 40

Reid All About it

JUNE 24, 2022

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. Maria Grasso, Senior Vice President, Convention Division, Philadelphia Convention & Visitors Bureau. Wed 6/29 at 11 a.m. – 1 CAE credit.

Video 39

Video Revenue Strategy Technology 39