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Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

This is a great thing considering millennials and Gen Z will make up nearly 59 percent of the workforce by 2020. Typically, I’ve noticed a lot of this bad information comes from other generations making assumptions about Millennials and Gen Z without proper research. For WSAE, we held two different focus groups.

Wisconsin 100
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Tuesday Buzz: Membership Lessons From Social Clubs

Associations Now

The Milwaukee Journal Sentinel highlights the current success of the Wisconsin Club , which will celebrate its 125th anniversary next year. And when it comes to membership, the club—which has locations in downtown Milwaukee and in a country club near the outskirts of the city—courts younger members as well. They Want to Belong.

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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. percent of millennial owners are women; among baby boomers that figure is 9 percent. Confident Growth.