Associations Now

SEPTEMBER 17, 2013

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. E” Is for Engage.

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Associations Now

SEPTEMBER 11, 2014

The American Holistic Medical Association (AHMA) is hosting its annual conference in Minneapolis from September 18-21. So why did the organization choose Minneapolis over typically lavish, buzz-generating host cities like Las Vegas, New York, or Chicago? Plus, Minneapolis/St. cities; and, most of all, its citizens.

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The Hourglass Blog

MAY 11, 2011

The Minneapolis merchant wants you to become someone who appreciates the value and appeal of great design at a great price; youre as much a connoisseur as a consumer. These examples are less about innovation and more about marketing--the kind of brand marketing thats becoming more and more popular, especially in the retail space.

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