Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Event marketing. Humans… so persuadable!

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Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Conference planning.

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Associations Now

FEBRUARY 27, 2019

Old-school event strategies will turn off younger attendees, but digital-focused, personalized meetings will capture their attention. Legacy events need the support of new generations, but capturing their attention is challenging when traditional marketing methods and event agendas are no longer effective.

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Achurch

AUGUST 22, 2019

As even the most traditional workplaces are modernizing their technology systems and creating technology-based strategies, the lines between younger and older generations are clear. Millennials were the first wave of technologists, but many people from Gen Z are also entering the workforce. Communication.

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Associations Now

AUGUST 22, 2019

Millennials, tech, activism—a 10-year study shares how the plugged-in generation interacts with causes and social issues. A statement that should come as no surprise to anyone: Millennials are engaged in technology and leverage it as a tool for activism. Another idea: Localize your SEO strategy. Wondering where to start?

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Achurch

AUGUST 23, 2022

In fact, 95 percent of Gen Z and 93 percent of millennial employees report difficulty with remote work because of the pandemic. Many professional match-making tools are on the market now, including Hallway, which creates spontaneous video chats in Slack that anyone can join. Young professionals are having a harder time than most.

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Association Analytics

SEPTEMBER 9, 2024

Many Americans now question whether a bachelor’s degree is worth the investment, given the often-disappointing returns in the job market. In an era where digital connections often feel hollow and millennials or Gen Z workers are looking for something real, the power of a genuine community stands out.

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Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want. Advertising. More info/register. 1 CAE credit.

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Association Adviser

JULY 7, 2016

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .

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Blue Sky eLearn

NOVEMBER 26, 2018

But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Millennial Characteristics. Unlike previous generations, millennials do not care as much about status. Rather, millennials care more about recognition.

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Blue Sky eLearn

NOVEMBER 26, 2018

But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Millennial Characteristics. Unlike previous generations, millennials do not care as much about status. Rather, millennials care more about recognition.

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Spark Consulting

MARCH 28, 2018

Attract and engage young professionals (aka Millennials and even GenZ). Video Two: Wild Apricot Expert Webinar Series : Check them out to learn how fundraisers: Build relationships that are equitable (but not necessarily equal) and personal. Create and run effective, compelling campaigns.

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Associations Now

MAY 7, 2019

With brands increasingly dedicated to putting on events to strengthen consumer interest, associations could gain a lot from borrowing some of experiential marketing’s best points. If you’re looking to get your foot in the door with a younger audience, you might want to consider your event strategy. Events over stuff.

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Higher Logic

JANUARY 31, 2019

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations. Cue the Aretha).

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Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) AI for associations.

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Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface.

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

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Associations Now

OCTOBER 26, 2018

And it needs a branding strategy to become more recognizable. Lane shares three tactics to use in your branding strategies: Tell a story. “No Just because someone had success with one strategy doesn’t mean it’s right for the problem you need to solve. You might not think of your nonprofit as a “brand,” but it is.

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Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use. .

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Membership Marketing

JULY 11, 2024

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

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Spark Consulting

FEBRUARY 6, 2018

Or, how they manage to attract all those millennials to volunteer? Sohini and I will share the strategies membership organizations can steal from fundraisers in order to create compelling campaigns that bring in money, build relationships, and attract diverse audiences. to find out. Register now for this free event.

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Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Zoom fatigue.

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Experience a best-in-class virtual event to inspire and start building your new event strategy. Career pathways. Virtual events.

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Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? Strategic partnerships. More info/register.

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Associations Now

JUNE 7, 2017

Being a little more flexible with your business travel policy may keep your millennial employees happy. It’s no secret that employers are going to have to be adjustable to keep up with the needs and preferences of millennials. Introducing AI to your marketing strategy can be tricky.

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Associations Now

MARCH 26, 2019

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. Michael Ringman, the CIO of TELUS International, noted in the piece that it means that you need to have a response strategy for all hours of the day.

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Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint.

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Achieve

DECEMBER 22, 2015

How can employers recruit the “right” millennial for their company? He’s responsible for new hires at his company and is noticing that the overwhelming majority of his millennial employees are leaving within one year. There is no “one way” to recruit and retain millennials. millennial research. , I have a friend.

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Nimble AMS

MAY 13, 2022

Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. Be prepared to offer industry-specific certifications at your organization so early careerists can market themselves to potential employers. According to Gallup , millennials seek managers who take on a mentoring role.

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Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? CAE credit. More info/register.

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

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CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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Reid All About it

SEPTEMBER 22, 2023

Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register.

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Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Millennial’s as key to club workforce.

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Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How to market to them. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age.

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