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On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register.
Not only do sponsorships generate important revenue for your day-to-day operations, but they also allow you to strategically plan for the future and expand the important work you’re doing to serve your members. If you already have a sponsorship program—great!
You also know that sponsorship revenue is crucial to the event’s bottom line and your nonprofit’s return on investment. Maybe a local florist is willing to donate flower arrangements for each table at your gala or a marketing or PR firm will provide pro-bono services to help promote the event.
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