Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Content 271

Content Survey Education Strategy 271

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. Sending out an email newsletter is another great way to encourage engagement.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Association Analytics

SEPTEMBER 8, 2022

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Use your data to optimize people and products. This means selling more of your existing products to your members at the right time. Are newer members buying different products than a 10+ year member?

Revenue 169

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Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 271

Newsletter Certificate Denver Case Study 271

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. 1 – Social Proof from Industry Influencers.

Marketing 192

Marketing How To Course Discount 192

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. I’m happy to feature it as long as it’s not too product-centric. Membership survey. Fri 10/25 at 4 p.m.

Arlington 212

Arlington Revenue Education Strategy 212

.orgSource

OCTOBER 29, 2024

By offloading routine tasks to AI, associations can boost productivity and allow their teams to focus on higher-value projects that drive organizational growth. Administrative tasks : Scheduling, invoicing, and event management tasks can all be automated, allowing staff to concentrate on member-focused work.

Tools 88

Tools Newsletter Member Engagement Innovation 88

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Firstly, identify your product/service lines. How can you promote these product/service lines? Consider which channels you will use to promote your products and service lines. Publications. Governance issues.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Association Adviser

OCTOBER 30, 2018

At the same time, print media is seeing a resurgence. Joining the top 10 were the print newsletter and print conference guide. And don’t discount social media, which remains an important way to reach members. Launching a new product can be challenging because of the additional content it will require.

Communications 239

Communications Social Media Newsletter Content 239

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. AI and event planning. Fri 7/7 at 4 p.m.

Education 195

Education Tools Newsletter Chicago 195

Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Association Success

OCTOBER 21, 2020

MORE: These 4 questions can help frame your association’s content production strategy. Rather than filling your content with blatant ads, it’s best to take a more subtle approach.Blog posts could include a call-to-action that plugs your newsletter. Content should drive social media engagement. Download it now.

Content 86

Content How To Social Media Newsletter 86

MultiBriefs

MAY 9, 2024

Discover where your marketing matters With the digital transition all but complete, the days of traditional print for newsletters and marketing material are coming to a close. Being able to cut through the spam on social media to deliver a genuine message from your association takes a focused approach or a dedicated team.

How To 52

How To millennials Social Media Newsletter 52

MemberClicks

JUNE 26, 2024

The ambassadors can take part in many activities, including promoting your brand on social media, representing your brand at online and offline events to engage with potential members, creating content, sharing testimonials, and providing valuable feedback on your products and services.

How To 52

How To Handbook Social Media Guidelines 52

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Blue Sky eLearn

OCTOBER 11, 2017

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have fun with your products. Launching any new product or platform is a BIG DEAL! Have a marketing campaign in place and ready to go. Start your own newsletter!

Tips 215

Tips LMS Mooc Social Media 215

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? I’ll be happy to feature it as long as it’s not too product centric. Fri 6/25 at 11:30 a.m.* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race? Ed Salvato, LGBTQ marketing specialist. Quick hits.

LMS 361

LMS Revenue America Tips 361

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

MemberClicks

SEPTEMBER 10, 2024

The discount programs provide members with access to discounted rates on products, services and events. Partnering with Businesses Positioning your association as a valuable marketing partner can open doors to collaborative opportunities with other businesses.

Discount 52

Discount Social Media Newsletter FAQ 52

Association Success

DECEMBER 3, 2020

Between blog posts, social media, virtual events, live events, networking hours, educational materials, newsletters, email reminders, phone calls and even text messages, it can feel like you’re forever producing an endless stream of new ideas and thousands of words. To many, these new ideas may seem a little overwhelming.

How To 86

How To Newsletter Social Media Content 86

Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. I’m happy to feature it as long as it’s not too product-centric. Credentialing support.

LMS 259

LMS Revenue Arlington Education 259

Slice-Works

FEBRUARY 1, 2018

Content curation is your hi-impact social media task #4. Great sources for editorial content are Newsletters you’re already subscribed to, favorite blogs, Feedly, Twitter, Facebook, LinkedIn, Aggregators and Bookmarks. Finding the time and being productive can be a challenge. Hi Impact Social Media Tasks Series.

Social Media 28

Social Media Content Newsletter Strategy 28

GlowGlobally

OCTOBER 11, 2012

In less than four years, social media has gone from a trend to a well-established and widely used marketing and promotion tool. Social media platforms are ready to use and mostly free of charge. Especially since any actions taken on social media will go live and can generate reactions immediately.

Social Media 60

Social Media Maine Newsletter Tools 60

GrowthZone

JULY 18, 2017

Tactic #5: Inbound Marketing That Captures Prospects’ Attention. In the olden days of marketing, way back in the 20 th century, marketing was comprised primarily of outbound – interruptive campaigns. We now try to connect with them when they are thinking about the products and services we provide. Content Marketing.

Marketing 60

Marketing Member Engagement Content Newsletter 60

Association Success

AUGUST 12, 2020

Smart associations use digital marketing tactics to drive engagement. . For example, you could: Publish a weekly newsletter featuring educational tips and insights. Post digestible tips and resources on social media channels. Host a podcast featuring experts within your organization.

Proposal 158

Proposal Newsletter Education Social Media 158

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. I’ll be happy to feature it as long as it’s not too product centric. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Ronn Levine, SIIA ). Shama Hyder, Inc. ). Thu 8/5 at 11 a.m.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Blue Sky eLearn

OCTOBER 11, 2017

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have fun with your products. Launching any new product or platform is a BIG DEAL! Have a marketing campaign in place and ready to go. Start your own newsletter!

LMS 120

LMS Tips Mooc Social Media 120

Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. And we want to take our marketing to the next level with tools to help us parse that data, or even, y’know, make our tweets prettier.

Social Media 40

Social Media Newsletter Tools Conference 40

Reid All About it

SEPTEMBER 15, 2017

Jimmy Daly says it’s the perfect time to launch a newsletter , and I agree. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. I’ll be happy to feature it as long as it’s not too product-centric. – Advocacy in a Social Media World.

Raleigh 204

Raleigh Arlington Social Media DC 204

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Some organizations choose to build their communities via social media platforms like Facebook or LinkedIn because they’re free and easy to get started.

Tips 136

Tips Social Media Revenue Content 136

.orgSource

SEPTEMBER 25, 2023

Leverage ChatGPT to generate reports, articles, and newsletters. Use ChatGPT to design and conduct surveys and market research. IT, communications, marketing, membership, and finance will likely be involved. This is also the right place to experiment with an MVP , or minimum viable product. Others are more complex.

Las Vegas 88

Las Vegas FAQ Process New York 88

CMA Solutions

NOVEMBER 1, 2023

1, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won six industry awards for an array of creative designs, publications and public relations from NJ Ad Club. Digital Media: Landing Page CMA developed an award-winning landing page for Amerlux.

NJ 52

NJ Industry New Jersey New York City 52

Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Run a trial and monitor results.

Newsletter 74

Newsletter Directory Learning Management System Social Media 74