Data Bites Newsletter
Association Analytics
FEBRUARY 1, 2024
The association industry's go-to source for cutting-edge insights and education about data and analytics.
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Association Analytics
FEBRUARY 1, 2024
The association industry's go-to source for cutting-edge insights and education about data and analytics.
Elevating Engagement
SEPTEMBER 6, 2023
I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?
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Reid All About it
AUGUST 30, 2024
The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. m3Magazines offers advice for transforming your magazine into a valuable resource for members.
WBT Systems
FEBRUARY 27, 2018
But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.
Association Success
SEPTEMBER 18, 2020
Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io The artificial intelligence-powered newsletter from rasa.io
WBT Systems
JULY 31, 2018
According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Create an online career center that features professional development programs and other career resources for young professionals. The state of millennial membership.
Reid All About it
APRIL 19, 2024
The weekly list of free educational events and resources for the association community… Chapter relations gathering. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.
Freestone
MARCH 4, 2024
It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.
Association Analytics
JUNE 16, 2023
You can’t scroll your social feed, glance at an industry newsletter, or sit through a national news broadcast without hearing about AI. The fact is, AI has b.
Association Navigator
SEPTEMBER 4, 2012
Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.
Reid All About it
JUNE 30, 2023
The weekly list of free educational events and resources for the association community… Gen Z membership. Bruce Rosenthal, Consultant at Bruce Rosenthal Associates Patrick Sampson, CEO at Cogeo Colleen Carroll (moderator), Content Publishing Coordinator at Nexus Marketing Agency Thu 7/6 at 12 p.m. – Employee retention. 1 CAE credit.
ISAE
SEPTEMBER 7, 2023
Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential.
Higher Logic
MAY 19, 2016
Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.
Reid All About it
APRIL 12, 2024
The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment.
Reid All About it
FEBRUARY 9, 2024
The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.
Reid All About it
APRIL 26, 2024
The weekly list of free educational events and resources for the association community… Association boards. The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.
Association Analytics
FEBRUARY 20, 2024
When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. It’s no secret that growing membership is hard.
Smooth The Path
DECEMBER 4, 2018
I can use the resources to persuade colleagues to do the right thing. E-Newsletter. Related: Radically alter the focus of your association’s marketing. The post Association Marketing: They Said/We Said appeared first on Smooth The Path. Conference. Certification. Chapter Events. Research Reports. Online Community.
Reid All About it
JANUARY 29, 2021
The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Membership survey. CAE credits.
Membership Marketing
OCTOBER 14, 2020
Over the past year, my firm has issued a number of reports and guides that provide some trustworthy insights on how to manage and develop a successful membership marketing program. Here is a consolidation of links to those resources. The Guide to Membership Marketing Metrics 5. Tipster Newsletter Archive 6.
Wild Apricot
DECEMBER 21, 2010
Here are a couple of interesting resources that might be helpful for organizations working on Fundraising or member/donor communications plans for 2011: 1. Nancy Schwartz, publisher of these resources and the Getting Attention blog and e-newsletter, sees taglines as "a key tool in building strong non-profit brands,( read more ).
Reid All About it
MAY 12, 2023
The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. Newsletters. shares 15 ways to improve your newsletter content and delivery. Learning business. Membership tiers.
Reid All About it
NOVEMBER 26, 2021
The weekly list of free educational events and resources for the association community…. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life.
NXUnite
MARCH 18, 2024
When it comes to fundraising and marketing, your nonprofit needs to maximize its revenue in order to fund its important work. Once a donor feels recognized the moment they contribute time, money, or other resources to your nonprofit, you’re poised to continue this stewardship. Donor stewardship allows you to do both!
Reid All About it
JANUARY 28, 2022
The weekly list of free educational events and resources for the association community…. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR.
Higher Logic
DECEMBER 6, 2018
In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.
Membersuite
FEBRUARY 21, 2023
Perpetual membership marketing. Your marketing work never really ends. Per Marketing General Inc.’s s (MGI) 2022 Membership Marketing Benchmarking Report , 34% of associations said members did not renew because they forgot, that’s up from 29% of them in 2021. Let them see how you can still be a trusted career resource.
EventMobi: Association Events
JUNE 26, 2023
According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?
NXUnite
SEPTEMBER 17, 2024
If your nonprofit regularly posts on social media, sends an email newsletter, or updates its blog, consider creating content about VTO. More Volunteering Resources Nonprofit Catalog – Read up on more nonprofit essentials by exploring our Nonprofit Catalog. Include details in your regular messaging.
GrowthZone
AUGUST 3, 2023
Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The comprehensive job board and workforce resource center is a virtual immersive and interactive website.
Association Success
NOVEMBER 17, 2020
Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. You don’t have to create all of your content from scratch to publish a great newsletter.
Aaron Wolowiec
DECEMBER 16, 2014
As all association professionals understand, resources were thin but job responsibilities were huge. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list.
Higher Logic
MAY 8, 2019
If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Resource: Email Marketing vs. Resource: Email Marketing vs. Marketing Automation [Explained]. Resource: What is an Online Community? The Basics + Benefits.
Association Adviser
JANUARY 15, 2019
Incorporating a new career development tool such as an internship module on your online career center helps position your association as the premier resource within your industry or profession. You should take a look at your industry’s job market and get an idea of the amount of internships that are typically offered throughout the year.
NXUnite
DECEMBER 13, 2023
At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Helpful Resources: We’re constantly creating educational resources for the mission-driven sector. They strive to invest in ideas that can make a true impact.
Optimist Consulting
MAY 31, 2016
I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members. Stakeholders.
Expo Logic
JANUARY 8, 2020
Does your organization have Employee Resource Groups? Educate your members better - Distribute ERG-specific newsletters, publications, and other training tools filtered to members of specific affiliations. Katie Cook Senior Marketing Communications Specialist, Event Tech Group Katie has a passion for marketing and writing.
Expo Logic
JANUARY 8, 2020
Does your organization have Employee Resource Groups? Educate your members better - Distribute ERG-specific newsletters, publications, and other training tools filtered to members of specific affiliations. Katie Cook Senior Marketing Communications Specialist, Event Tech Group Katie has a passion for marketing and writing.
Reid All About it
MARCH 24, 2023
The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. They explain how to use AMS data for planning and marketing events. Women in the workplace.
Reid All About it
SEPTEMBER 15, 2023
The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –
Reid All About it
MARCH 17, 2023
The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Newsletters. shares 15 ways to improve your newsletter content and delivery. Content is a commodity, says WBT Systems. Valuable information for associations!
Associations Now
SEPTEMBER 27, 2023
Jaleen Edwards Associate Director, Member and Scholar Development, The Foundation for Natural Resources and Energy Law To most people this skill is almost natural, but for some reason, it has been very difficult for me to develop over my entire career: the art of small talk. Read on for a roundup of their responses.
Association Success
SEPTEMBER 23, 2020
Inbound marketing might seem intimidating at first. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . A one-pager is a classic marketing tool that your association almost certainly uses already. Create a downloadable resource.
WBT Systems
SEPTEMBER 12, 2017
Conferences consume a great deal of your association’s time and financial resources. Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Or, include them in a course syllabus as supplementary resources. Send a post-conference newsletter to attendees.
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