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Now I know there are a couple of virtual AEs among our ranks: one of my friends just assumed the responsibility of a virtual AE for the VirginIslands (Ill leave it up to you to guess his new title.). The association may produce an online newsletter, and may have a rudimentary Facebook page and web site. Association Marketing.
She told me how she and her partner, Kellie Heckman, were using market research to change the way they talked about spaying and neutering pets — and some surprises they discovered along the way. I loved their story about how they did research with their target audience first and built the marketing campaign around the results.
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