Ungrated

JANUARY 31, 2023

This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. Rule number one in Greek recruitment is: Make every person in the room feel welcome. Isn’t that what we strive to do in any membership organization? I’m curious.

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MemberClicks

DECEMBER 27, 2023

Volunteers are critical for all types of organizations, from nonprofits to schools to membership organizations. They can help organizations fill staffing gaps, build excitement around an event, give hours toward supporting your mission, and so much more. Why is volunteer recruitment so important?

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Recruitment Recruiting Social Media Project 52

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Let’s dive in!

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Organization LMS Software Social Media 270

ISAE

JULY 21, 2024

How to Keep Job Candidates Interested in your Organization Acquiring employees with the right skills, experiences, and traits to join your association is a crucial part of the hiring process, but it’s only the first step. Once you’ve built a pool of interested candidates, you need to maintain their interest in your organization.

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Organization How To Recruiting Recruitment 52

Associations Now

MARCH 25, 2020

Volunteers are crucial in carrying out the mission of an organization. So when opportunities to make a difference suddenly arise, nonprofits need to have a recruitment plan ready, says a blog post by the Forbes Nonprofit Council. There are multiple ways to effectively recruit volunteers. Marketing in 2020.

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Recruitment Recruiting Texas Social Media 90

EventMobi: Association Events

SEPTEMBER 28, 2023

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). What is a Member Directory? How has your community grown over the years?

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Directory Organization How To Kansas City 147

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Five Salesforce Clouds to consider using at your organization. Marketing Cloud. Expect to automate your data to level up your marketing campaigns and inspire member loyalty.

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Organization Massachusetts Revenue Survey 119

Membership Marketing

FEBRUARY 15, 2021

In most instances, the root of the problem comes down to issues with their membership recruitment program. That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership.

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Reid All About it

SEPTEMBER 27, 2024

Member recruitment. YourMembership describes 13 steps small-staff associations should take to attract and recruit new members. Come prepared to share your organization’s plan on how to keep political discussions civil at work. Check out the creative ideas in the post and comments. Creativity. Productivity is a drag.

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Aptify

JULY 1, 2020

It’s also important to have an ongoing stream of new members to grow the organization. . Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . The post Tips for association member recruitment appeared first on Aptify by Community Brands.

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Association Success

SEPTEMBER 18, 2020

With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. As seen with Netflix, “when an organization’s mission empowers big picture thinking, endless creativity and flexibility become possible.” Subscribe here.

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Recruitment Recruiting Resources Newsletter 78

Associations Now

MARCH 4, 2020

And while attracting new members is challenging, there are several ways you can up your recruitment game, writes Callie Walker of MemberClicks. Your feeds should be active and include a description of your organization, contact information, and important links. Are you presenting your organization the way you’d like to?

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Recruitment Recruiting Newsletter Social Media 96

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

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LMS Certificate Revenue Content 265

Association Success

DECEMBER 17, 2020

In this workshop, AssociationSuccess.org general manager Chelsea Brasted and marketing specialist Heather Nolan provided fresh content ideas and suggestions for how to beat writer’s block. . What’s working for your organization and what isn’t ? said Nolan. To get started, first look at your analytics. Missed the workshop?

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Organization Content Recruiting Recruitment 147

Nimble AMS

JULY 22, 2022

As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? . Members want more content.

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MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

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Content Marketing Newsletter Social Media 52

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. Content marketing is a time-saver too. Review metrics to identify successful recruitment tactics.

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Content Marketing Social Media Video 93

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. Most importantly, you know them. But are they?

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Marketing Cost Email Marketing Social Media 72

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. But where should you begin?

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Marketing How To Social Media Video 64

Associations Now

MAY 28, 2019

If it takes too long to apply for a job at your organization and even longer to get a response, you might miss out on younger talent that’s raring to work, a new study finds. Make sure you’re keeping your recruitment technology up with the times. Trying to win over the latest graduating class?

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Recruitment Recruiting Process millennials 96

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Survey Marketing Certificate Education 150

Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program. This type of data is available and inexpensive to obtain.

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Recruitment Recruiting Cost Process 64

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

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Marketing Strategy Tips Social Media 184

Nimble AMS

SEPTEMBER 3, 2024

With Salesforce Maps, your organization can identify trends, patterns, and opportunities within your data, mapped geographically. Salesforce Maps can empower your association staff to make more informed decisions on how to allocate resources, which members or non-members to pursue, and which markets to target, based on your data.

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Recruiting Recruitment Tools Event Planning 126

Membership Marketing

AUGUST 10, 2020

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. Each year the goal of the report is to help associations better understand what is working in membership recruitment, engagement, and retention. What are the most effective marketing channels for recruitment and renewal?

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Report Marketing Recruiting Recruitment 97

MemberClicks

SEPTEMBER 27, 2024

Retention is often a bigger challenge than recruitment for many associations, but a well-crafted incentive program can tip the scales in your favor. While every association is unique, there are several types of incentives that consistently prove successful across different organizations.

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Organization Discount Certificate Case Study 52

Reid All About it

OCTOBER 25, 2024

Volunteer leader recruitment. Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Small-staff membership marketing. Organizer: Association Women Technology Champions Mon 10/28 at 8 a.m.

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Arlington Revenue Education Strategy 248

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word.

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Marketing Strategy Tips Email Marketing 98

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? In my organization there are program goals. We want to recruit new members.

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Marketing Newsletter Conference Recruiting 113

Reid All About it

SEPTEMBER 6, 2024

Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. Association marketing. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

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Revenue Technology Content Strategy 265

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

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Revenue Arlington Education Content 254

YourMembership

MAY 15, 2012

But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. In fact, 1.1 Enter Heard of Moose?

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Membership Marketing

JULY 11, 2024

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

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Report Marketing Member Research Innovation 52

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

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Report Marketing Recruiting Recruitment 95

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Identifying and fixing one or more of these roadblocks for your organization is a powerful lever for change. Here are five of the common membership marketing impediments. But this year, why not try a different approach?

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System Marketing Recruitment Recruiting 52

Multiview

NOVEMBER 3, 2020

After all, that’s why they’re called “membership organizations.” Over the… The post The 2020 Membership Detour: Resetting Recruitment for the Future appeared first on MultiView. Membership is, of course, the literal lifeblood of an association.

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Recruitment Recruiting Course Organization 59

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

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Team Marketing Newsletter eBook 136