MatrixG

MARCH 25, 2024

I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?

Revenue 105

Revenue Cost How To System 105

Reid All About it

SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas. Innovation culture.

LMS 265

LMS Certificate Revenue Content 265

Reid All About it

SEPTEMBER 6, 2024

I love Lead Marvels’ curated list of association podcasts , but it’s missing two of my favorites: Leading Learning from Tagoras and Reboot IT from DelCor Technology Solutions. Association marketing. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 265

Revenue Technology Content Strategy 265

Nimble AMS

MARCH 29, 2022

It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.

Revenue 127

Revenue Discount Tools Certificate 127

Higher Logic

OCTOBER 17, 2019

Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Strategic content delivery.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Association Adviser

OCTOBER 4, 2023

Your association’s events hold a significant role in establishing your organization’s prominence. They serve as catalysts for strengthening your community, enhancing brand recognition, facilitating networking opportunities, establishing thought leadership, and generating revenue.

Revenue 158

Revenue Strategy Leadership Organization 158

Achurch

OCTOBER 26, 2023

Organizations that align their data and business strategy are equipped to make the best decisions. In today’s fast-paced and flexible workplace, organizations must act and innovate to stay relevant and competitive. You know your organization’s strengths and weaknesses. What marketing channels have the most impact?

Strategy 83

Strategy Organization Technology Resources 83

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy. 1 CAE credit.

Revenue 259

Revenue Price Denver Tools 259

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 259

Revenue Certificate Tools Innovation 259

Reid All About it

AUGUST 30, 2024

The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Pricing Strategy for Service Businesses Organizations are constantly revisiting pricing questions.

Video 212

Video Newsletter Content Revenue 212

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . Modern technology streamlines work processes, allowing employees to take on new projects and grow their skill sets. . Modern technology streamlines work processes, allowing employees to take on new projects and grow their skill sets. .

Recruiting 139

Recruiting Recruitment Technology Innovation 139

Reid All About it

OCTOBER 4, 2024

Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Content strategy. Call-to-action (CTA). If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try.

NJ 254

NJ Email Marketing System Education 254

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 276

Maryland LMS Revenue Strategy 276

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 259

Revenue Strategy Price Newsletter 259

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Five Salesforce Clouds to consider using at your organization. Marketing Cloud. Expect to automate your data to level up your marketing campaigns and inspire member loyalty.

Organization 118

Organization Massachusetts Revenue Survey 118

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic. AI and events.

Content 271

Content Survey Education Strategy 271

Reid All About it

AUGUST 2, 2024

Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Most blog posts are marketing dead ends.

Cleveland 265

Cleveland North Carolina Analysis Team 265

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. AI literacy.

Newsletter 271

Newsletter Certificate Denver Case Study 271

Reid All About it

MAY 24, 2024

After a successful April gathering in Alexandria VA, 501Works, PerByte, and Adage Technologies are hosting another Ven-Con for AMS/CRM vendors and consultants in Chicago on Tuesday, June 11. Ven-Con’s goal is to drive positive change in the AMS/CRM and technology systems selection space. Event engagement. Association magazines.

LMS 248

LMS Utah Indiana DC 248

Reid All About it

APRIL 19, 2024

His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. Organizer: Cecila Sepp, CAE, founder, Rogue Tulips Consulting Fri 4/19 at 4 p.m.

Newsletter 254

Newsletter Content Social Media Education 254

Association Freak

MARCH 16, 2021

Can An Association Multiply Non-Dues Revenue Ten Times In Three Years? As a result, they sought new non-dues revenue ideas and more diverse sources of revenue for the enterprise. How We Grow Non-Dues Revenue. SAE launched the SAE Industry Technologies Consortia (SAE ITC). Their Non-Dues Revenue Multiplied.

Revenue 72

Revenue Industry Innovation Process 72

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Event technology. Hear valuable insights on leveraging technology to drive success.

Chicago 259

Chicago DC Washington Strategy 259

Higher Logic

DECEMBER 20, 2018

Whether consciously or subconsciously, this standard of service influences our expectations for our buying relationships with B2B technology vendors. However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. For Marketers.

Software 159

Software Revenue Communications Team 159

.orgSource

DECEMBER 26, 2022

With the introduction of culture to a digital environment, we saw interpersonal dynamics in a new light.orgCommunity , our professional development and networking organization, was thrilled to host two in-person events that brought people together to explore those themes and discuss significant issues that emerged from our post-pandemic experience.

Technology 88

Technology Review Innovation Library 88

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. Non-dues revenue. Extra credit Nearly three-quarters of organizations were the target of attempted business email compromise attacks.

Arlington 259

Arlington Revenue Leadership Strategy 259

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Get yourself a bag of dough from the market. Membership trends.

millennials 370

millennials Survey Team Education 370

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 259

Revenue Strategy Member Engagement United States 259

GrowthZone

FEBRUARY 12, 2019

Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. An online job board can be seen as a member benefit while driving more organic traffic to your site. It’s a win-win.

Revenue 104

Revenue Analysis Price Technology 104

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Scheduling events over someone else’s holiday excludes those who might want to attend—and when it becomes a topic of conversation in your community, it doesn’t reflect well on your organization.

Revenue 230

Revenue Chicago Leadership Education 230

MemberClicks

SEPTEMBER 20, 2023

To meet these expectations, anticipate association challenges, and grow your membership, your medical association needs the right software and technology. Here are the features, tools, and solutions to look out for to modernize your organization. Not sure where to start? What is a Medical Association?

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. He shares five resources for getting up to speed and staying informed about AI. Hot association topics.

Revenue 281

Revenue LMS Price Education 281

Reid All About it

MAY 31, 2024

Jodi Harris at Content Marketing Institute explains how to map workflows for each content format and variation your team regularly produces. In the age of AI, this narrow approach to data collection and management can limit an organization’s ability to leverage AI tools effectively. Content workflow. More info/register.

Chicago 248

Chicago North Carolina DC Video 248

Reid All About it

JANUARY 12, 2024

They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Inspiration.

LMS 271

LMS Education Member Engagement Revenue 271

Reid All About it

SEPTEMBER 22, 2023

Wes Trochlil at Effective Database Management describes the benefit of belonging to an AMS users group : you can “tap tens if not hundreds of other organizations that are using the same or similar software.” Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. Users groups. Website RFPs. Next gen websites. 1 CAE credit.

LMS 271

LMS Revenue Education Strategy 271

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

Certificate 286

Certificate Price Tools Technology 286

Aptify

JANUARY 21, 2022

Here is some association trends data that can help point the way for your organization to better serve your members in uncertain times. . Here are five ideas from the association trends study to help prepare your organization for the future: 1. The organization was providing little value. Provide greater member value.

Organization 138

Organization Certificate LMS Membership Management 138

Reid All About it

SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. AI pulse survey. Workplace culture.

Revenue 230

Revenue Survey Education Strategy 230