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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.

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Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Nonprofit Marketing Guide

There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). APRIL – Art Day of Giving (Wichita). Are you thinking about participating in a Giving Day? Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags.

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Ryan Davis, CEO of CINC Systems, on Accepting the Unknown

AvidXchange: Association Management

It refers to the implementation of technology across the business, making internal processes more efficient and customer experiences more satisfying through digitization. In some organizations, employees may be resistant to digital transformation as it can change the nature of their roles and day-to-day tasks. 03:55 RYAN DAVIS Yeah.

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