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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

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YourMembership

MAY 15, 2012

But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. Assume nothing. Get friendly with your audience.

Recruiting 150

Recruiting Recruitment Tips Tampa 150

Spark Consulting

MARCH 27, 2014

I’m presenting at Cal SAE’s ELEVATE Conference today, on the topic of membership marketing on a shoestring budget. During the presentation, I shared five tips. Below are the bonus tips I promised everyone in the session: Membership recruiting is an eternal program, not s series of intermittent campaigns.

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Tips Marketing Class Committee 150

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OCTOBER 9, 2020

Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo. Presenters: Ann H. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenter: Jamie Notter, Co-Founder and Culture Designer, Human Workplaces. marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Presenters: Matrix Group CEO Joanna Pineda and Liz King Caruso of Liz King Events & TechsyTalk. More info/register.

LMS 369

LMS Certificate America Committee 369

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenter: Kyle Jordan, Ed.M., Presenter: JoDee Curtis, SHRM-SCP, CPA, founder of Purple Ink. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. 1 CMP credit.

San Diego 370

San Diego Price Strategy Education 370

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NOVEMBER 29, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. When you recruit members, you’re inviting them to your organization’s “party.” Presenter: Scott Oser, founder, Scott Oser Associates. Presenter: Danielle Puceta, Senior Vice President, Digital, Freeman.

West Virginia 360

West Virginia Washington DC Revenue 360

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NOVEMBER 20, 2020

Amidst the helpful insight, two messages stood out for me: “a crisis presents opportunities, not just threats,” and “pivot, don’t panic.”. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenter: Bonnie Wallsh. VIVid Virtual Presentations. More info/register.

Certificate 370

Certificate System Dallas Price 370

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FEBRUARY 19, 2021

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Presenter: Dr. Elizabeth Lombardo, Ph.D., Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Wild Apricot

DECEMBER 21, 2017

Salesforce Recruitment, Onboarding and Training. Generate, analyze and present reports. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Recruit, on board, and train sales staff.

How To 379

How To Process Tools Team 379

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Presenters: Ann H.

Montana 351

Montana Certificate Conference Content 351

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Presenter: Cara Silletto, MBA, CSP, President & Chief Retention Officer, Magnet Culture. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Presenters: Michael Hoffman, CEO of Gather Voices.

Revenue 370

Revenue North Carolina Industry Technology 370

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Presenters: Ann H. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenter: Carmen Sweetman.

LMS 329

LMS Montana Revenue Price 329

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MARCH 19, 2021

Presenter: Dr. Lawana Gladney, CEO, Gladney Enterprises, LLC. Presenter: Jamie Notter, co-founder, Propel. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenter: Caelan Huntress, Creative Director, Stellar Platforms. 1 CMP credit. Fri 3/19 at 12 p.m.

LMS 370

LMS Nashville Strategy Video 370

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Presenter: Joanna Pineda, CEO, Matrix Group. Presenter: Thom Singer, CSP, executive search consultant and a professional speaker. Presenter: Melissa Lagowski, Big Buzz Idea Group. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.

LMS 361

LMS Revenue America Tips 361

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Presenters: Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups.

Certificate 322

Certificate Technology Communications Revenue 322

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Presenter: Lee Gimpel, founder of Better Meetings. Presenters: Barbara Dunn, Partner @Barnes & Thornburg LLP.

millennials 307

millennials Montana Class Education 307

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . Here are three tips to embrace a modern association management software and increase staff recruitment and retention at your organization. . Job quit numbers also rose in March to 4.5 How to find the right technology for your association.

Recruiting 138

Recruiting Recruitment Technology Innovation 138

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SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Certificate Revenue Content 270

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JULY 17, 2020

Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenter: Kyle Jordan, Ed.M, 1 CMP credit.

Montana 341

Montana Revenue Strategy Conference 341

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SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Presenters: Kristi C. Presenters: Ann H. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Diversity and inclusion in marcomm.

Case Study 285

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MARCH 5, 2021

Presenter: Caroline Francis, Ed.S, The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Presenter: Ashleigh Brookshaw, M.A., Presenters: Desi Whitney, CEO of Emergency Concierge International. Presenters: Ann Battrell, CEO, American Dental Hygienists’ Association.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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APRIL 2, 2021

A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. Mike Murray, Content Marketing Institute ). Presenter: Lee Gimpel, Founder, Better Meetings. Quick hits.

Revenue 335

Revenue Conference Industry Education 335

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DECEMBER 4, 2020

Presenters: Lewis Flax, Flax Associates. Presenters: Mark Robins, CPA and Eric Hittle, CPA. Presenters: Tom Morrison from Metal Treating Institute, along with association tech entrepreneurs, Dave Will and Sig VanDamme. Presenters: Molly Marsh, Director of Education and Engagement Design, AMR Management Services.

Blended Learning 300

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 276

DC Washington Learning Management System LMS 276

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SEPTEMBER 2, 2022

Their post also provides advice on essential topics and marketing for these programs. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Presenter: Nancy Snowden, M.A., Host: American Marketing Association. Presenters: Patricia F. Sponsorship strategy.

Project 49

Project Tips Technology Marketing 49

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Presenter: Michael Taylor, Vice President, Public Affairs, Kellen. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. More info/register.

Learning Management System 285

Learning Management System Education Communications Case Study 285

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Ann H. Presenter: Maxine Crump, CEO of Dialogue on Race Louisiana. Presenters: Dan Ratner and Scott Oser. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Presenter: Chad Stewart. Presenter: Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirEd. Presenter: Nick Burne, CEO/Founder of GivePanel – the Power Tool for Facebook Fundraising.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

DECEMBER 2, 2016

Presenter: Quinn Brady, vice president, customer success, YourMembership. Presenter: Chris Bonney, vice president of client experience, Vanguard Technology. Membership Recruitment and Renewal Strategies. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc.

San Jose 193

San Jose millennials Revenue Content 193

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JULY 21, 2017

Presenter: Jenny Saucerman, instructional designer. Host: American Marketing Association. Presenter: Paige Leidig, CMO, NetBase. Presenter: Pat Schaumann, CMP, CSEP, DMCP, HMCC. Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Presenters: Bhavani Krishnan, Agile expert, and Mason Chaudhry, COO, xScion. Presenter: Gary Wohlfeill of CrowdRise by GoFundMe. More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

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NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Presenters: Todd A.

Recruitment 195

Recruitment Recruiting Survey Revenue 195

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APRIL 22, 2022

New education markets. Presenter: Marjorie Anderson, Founder of Community by Association. Presenters: Nick Estrada, CMP, CAE. Presenter: Vivian Blade. Hear presentations from a limited number of industry partners that offer AMS platforms. Learn how to foster community within your association. More info/register.

Proposal 39

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DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259