Remove Marketing Remove Proposal Remove Recruitment
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

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Association Brain Food Weekly: 10.9.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Presenter: Erin Geoffroy Sullivan, Director of Marketing at Personify. Host: Zoom.

Utah 370
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Association Brain Food: 4.22.22

Reid All About it

New education markets. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE Marketing Professionals Community. But modern audiences don’t want old school marketing, they want inspiring experiences, which means it’s time to break the rules and re-think what a webinar can be.

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Association Brain Food Weekly: 2.19.21

Reid All About it

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Quick hits.

Revenue 322
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Association Brain Food: 9.6.24

Reid All About it

Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. Impexium describes the steps for creating a request for proposals (RFP) for association management software (AMS). Association marketing. Video marketing.

Revenue 270
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Association Brain Food Weekly: 2.12.21

Reid All About it

Presenters: Harneet Singh, Director of Marketing, Preseem. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Email Marketing Workshop. More info/register. Host: EventMobi.

Revenue 370
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5 Ways to Revamp Your Membership Committee

Membersuite

After reading this post, you can decide if your membership committee members are spending their time and talent in the best way and, if not, you can propose some changes. Their assumptions and perspectives may not represent the reality for different segments of your membership and market. The work doesn’t always get done.

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