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Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

When proposing new initiatives, include the marketing and communications plan in the project budget. Most professionals budget for whatever technical or operational project they are proposing, e.g., a custom database application, a website redesign, etc. Her advice? Megan’s advice is brilliant.

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4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round.

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6 tips for proposing new membership software to your board

Aptify

A lot is riding on your proposal to the board: staff’s productivity and effectiveness, data security, and usefulness, maybe even your reputation, and definitely your stress level. Engagement scoring and how that impacts decisions, strategies, and tactics. Request for proposals. Why is it so challenging? Mobile accessibility.

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Association Brain Food: 10.4.24

Reid All About it

Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. This post also explains why the proposals of pandering politicians won’t work. Call-to-action (CTA).

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Association Brain Food: 9.6.24

Reid All About it

Impexium describes the steps for creating a request for proposals (RFP) for association management software (AMS). Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Video marketing.

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SEO for Associations: Introduction & Free Strategy Playbook

Nexus Marketing

Search engine optimization (SEO) isn’t just for big for-profit brands—any organization that depends on reaching online audiences to promote its programs, services, and products can benefit from an SEO strategy. SEO is built on straightforward technical and marketing concepts. Yes, that includes associations! Far from it.

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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?