YourMembership

MAY 29, 2014

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. Special campaigns and marketing gimmicks may not be getting you the results you are expecting, or needing. Freemiums are very much a part of the landscape.

Sample 150

Sample Recruiting Recruitment Marketing 150

YourMembership

MAY 29, 2014

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. Special campaigns and marketing gimmicks may not be getting you the results you are expecting, or needing. Freemiums are very much a part of the landscape.

Sample 150

Sample Recruiting Recruitment Marketing 150

YourMembership

JULY 10, 2014

Last month we held our Thought Leadership webinar, Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment , and it turned out to be the largest turnout for the webinar series to date. I received a large number of emails from people wanting to make sure they had a spot reserved for the broadcast.

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Sample Social Media Recruiting Recruitment 150

Membership Marketing

JANUARY 2, 2019

Yet, perhaps there is no more important step that you can take to improve your membership program this year than establishing a clear and consistent dashboard to keep track of your association’s recruitment, new member conversion, and renewal efforts. For more information, contact Tony at Tony@MarketingGeneral.com.

How To 85

How To Sample Recruiting Recruitment 85

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The report also includes a sample virtual event prospectus to give you additional ideas. Career pathways. Virtual events.

millennials 307

millennials Montana Class Education 307

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff.

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Recruiting Recruitment Cost Discount 52

Membership Marketing

MARCH 12, 2013

Whether you recruit new members using direct mail, email, or telemarketing, your efforts are empowered by identifying the very best prospects for membership and then promoting to them. Sample Lead Capture Microsite. ?? The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Recruiting 40

Recruiting Recruitment Sample Newsletter 40

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Make time for microlearning.

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Certificate Technology Revenue Communications 322

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

Survey 259

Survey Project Strategy Education 259

WBT Systems

DECEMBER 12, 2017

Here’s a sampling of arguments: Employees who participate in professional development are more engaged, loyal, and committed to meeting their company’s challenges. This is the type of marketing campaign that can be pushed year-round to not only increase business for your educational programs but also to increase member recruitment.

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How To millennials Handbook Survey 229

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. We use the usual suspects but have one client that is a specialty in the healthcare arena and is looking for a potential list for membership recruitment.”

Marketing 40

Marketing Strategy Email Marketing Sample 40

Membership Marketing

JANUARY 27, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Unleash the Power of Market Testing in Your Membership Recruitment. Speaking Engagements. There are two aspects of testing.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m. More info/register.

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Strategy Content Leadership Email Marketing 195

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. How are they branding and positioning themselves in the market? These should be identified and prioritized in order of value to members.

Discount 52

Discount Price Sample Marketing 52

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Membership Marketing

MAY 4, 2016

Here are samples of how one association has gained national attention by sharing their findings from member polls on critical healthcare issues. Both employers and employees are served through this information and access to the research report is a powerful incentive for member recruitment and retention efforts each year.

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Sample Recruiting Recruitment Discount 40

Slice-Works

JUNE 25, 2014

10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? One way to get your members to support marketing/sales efforts — provide sample social media posts for important staff/membership communication. Recruiting. Evaluating.

Communications 28

Communications Marketing Conference Charlotte 28

Association Success

MARCH 27, 2017

The first thing you should do as an association recruiter is go to Linkedin. It took me 5 seconds just now to perform that search, and I found results for freelance marketers and email copywriters right in my backyard. Find out if they have a portfolio and request sample writing and work. Search Local First.

How To 76

How To New York City DC United States 76

Associations Now

NOVEMBER 9, 2016

Despite the small sample size of 84 organizations, these numbers are roughly in line with other industry benchmarking. Improved recruitment was reported by more associations offering installments (46 percent) than those offering recurring billing (18 percent).

Survey 105

Survey Sample Report Recruiting 105

Mizz Information

MARCH 26, 2015

Social media measurement is a bit easier for brands because it''s mainly tied to marketing or PR. If you Google "social media measurement" you get a ton of stuff about measuring the ROI of social media marketing or calculating social media share of voice.

Social Media 40

Social Media Resources Sample Recruiting 40

Membership Marketing

MARCH 22, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I just emailed you a sample. Tony, more great thought-provoking info as usual, could you please send me a copy of your sample letter?

Marketing 40

Marketing Sample Price Survey 40

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon.

Charlotte 150

Charlotte DC Washington Newsletter 150

Membership Marketing

MARCH 31, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. As you know, price is one of the 4 p's of marketing. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Survey Price Analysis 40

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

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DC millennials North Carolina Washington 120

Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. I went through them and pulled out a representative sample of 25 responses.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

MARCH 23, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A number of you have requested the sample renewal form that I mentioned the other day. Membership Marketing Benchmarking Report.

Tips 40

Tips Marketing Sample Price 40

Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing is one of the four “P’s” of marketing for a reason. Membership Marketing Benchmarking Report.

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Price Products Marketing Discount 40

Idea Architects

JANUARY 6, 2009

Doubt that gaming is becoming a core marketing strategy? Gaming is not a new tool in the military's recruitment approach. Along with several corporations and a few nonprofits, the military has used video games the past few years to market their opportunities and appeal to a younger generation.

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System Philadelphia Recruiting Recruitment 60

Associations Now

SEPTEMBER 3, 2015

If you’re in the market for a new job, are you making use of social media and other online resources to help get a leg up? A finding backed up by a 2014 study by Jobvite [PDF] that found 94 percent of recruiters use LinkedIn as part of their recruitment efforts. Try a virtual career fair.

Social Media 40

Social Media Texas Sample Recruiting 40

Mizz Information

OCTOBER 24, 2014

Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year''s hot topics, content marketing, big data and the like. How do you map metrics to ALL of those functions?!

Social Media 40

Social Media Boston Sample Tools 40

MemberClicks

SEPTEMBER 21, 2022

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. Check out our guide 3 Membership Renewal Letter Samples to Boost Your Renewal Rates. More on this below!). Looking for more tips on how to make your membership renewal letter shine?

Process 52

Process Strategy Tips Discount 52

SCD Group

OCTOBER 10, 2012

Here’s a sample of the responses to an ongoing video discussion among ASAE members: Looking for any and all feedback from associations utilizing video to reach potential and current members. Video is rapidly becoming a major communications tool. I would urge you to think beyond educational sessions and conference use for video channels.

Video 40

Video Examples Sample Recruiting 40

MemberClicks

MAY 30, 2023

These alternate sources of revenue can even be a part of your membership program.

FAQ 52

FAQ Price Discount Revenue 52

Association Adviser

JULY 26, 2016

AA: Ho w does rebranding rejuvenate your membership marketing? AA: Ho w does it help your association recruit and retain more members? There was confusion as to our offerings and benefits. The name itself no longer spoke to who we serve and did not resonate with prospects.

South Dakota 60

South Dakota North Dakota Proposal Minnesota 60

Associations Now

AUGUST 1, 2014

AGC is one of many groups taking part in a marketing campaign, “ Build Your Future ,” emphasizing the high-tech nature of the industry (think a guy with a hard hat and an iPad). A sample of the game is shown above.) It also helps that, according to the Build Your Future Initiative, the jobs featured tend to pay decently.

Strategy 40

Strategy Alabama Pennsylvania Video 40