Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Powering Engagement with Persona-Led Marketing. Host: Halmyre.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

NXUnite

MARCH 12, 2024

To help you maximize in-kind donations for your nonprofit, this guide will cover the top strategies for streamlining your in-kind gift process. For example, an individual working at a marketing agency might donate their services to design marketing materials for your upcoming fundraising event. What are in-kind donations?

Strategy 130

Strategy Guidelines Process Examples 130

Reid All About it

APRIL 30, 2021

I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia).

Education 354

Education Technology Strategy Revenue 354

Velvet Chainsaw

APRIL 28, 2020

Strategy—and Transparency—First. Our inboxes are suddenly full of marketing emails from companies touting their virtual platforms. It is the strategy around going virtual that is far more critical, just as creating your objective—the why behind an event—is most important for live programs. Five Steps to Success.

Strategy 105

Strategy Content Video Resources 105

Blue Sky eLearn

MAY 4, 2020

This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. References? Don’t be afraid to ask for references! For this kind of strategy, you need a learning management system (LMS).

LMS 282

LMS Price Team Sample 282

NXUnite

JANUARY 23, 2024

Explain the challenges faced, the strategies employed, and the dedication of your team or volunteers. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content. Remember that a consistent message is key to multichannel marketing.

Content 130

Content Strategy Newsletter Social Media 130

Higher Logic

JANUARY 3, 2020

Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. When You Need a Good Customer Reference. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ). Education is one of the most effective ways to market to your audience.

eBook 194

eBook Products Tips Newsletter 194

Higher Logic

MAY 20, 2020

To save time and resources, you can record the webinar and share it as an informational resource for members to refer back to if they need help or have a question. Check out the Ultimate Guide to Marketing Automation, available below. That initial welcome can help improve engagement and retention rates.

Revenue 296

Revenue Learning Management System eBook Member Engagement 296

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. He’s referring to “spellbooks” full of generative AI prompts that encode human expertise and unlock AI’s positive potential. Membership trends.

millennials 370

millennials Survey Team Education 370

EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

GrowthZone

NOVEMBER 15, 2018

When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals. Strategy: How are we getting there?

Tips 96

Tips Marketing Sample Social Media 96

Blue Sky eLearn

FEBRUARY 18, 2021

Assess your data to create a long-lasting strategy. Event planning software can help you organize your event, market the opportunity to members, and collect data to measure event success all within one system. . Assess your virtual event data to create a long-lasting strategy. Construct a communication plan to engage members.

Organization 232

Organization Software Newsletter Tips 232

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

Recruitment 195

Recruitment Recruiting Certificate Discount 195

Association Analytics

JUNE 21, 2023

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. Provide context you can refer back to. Additionally, to resolve this trust issue, you’ll want to refer back to your data governance template and management systems.

Team 319

Team Report Course Proposal 319

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved. Reason #5: Forgot to Renew.

Tools 258

Tools eBook Report Learning Management System 258

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. After each webinar, you’ll be sent the recording for easy reference.

Library 219

Library Products Course Video 219

Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Has your association experienced this latest trend?

Strategy 123

Strategy Member Engagement Software Tips 123

AvidXchange: Association Management

OCTOBER 20, 2021

Community Association Management (CAM) companies are adjusting to new market conditions as the world navigates a global pandemic. They’re grappling with broad and complex remote working situations, more contactless business transactions, outdated technology infrastructures and budget cuts.

Marketing 130

Marketing Software Technology Association Management 130

EventMobi: Association Events

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. You just have to think outside the box and adopt new strategies. “ -Amenah R.

Tips 241

Tips Social Media millennials Content 241

Association Freak

NOVEMBER 26, 2024

We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your association’s member engagement , keep you motivated, and empower you to achieve your goals. While they don’t have to be set in stone, a written record serves as a fixed reference point you can look back at. Seek out an expert.

Strategy 72

Strategy How To Guidelines Software 72

Reid All About it

DECEMBER 8, 2017

KnowBe4 says: if your IT and Marketing departments are not freaking out about GDPR compliance , you are not paying attention. Those insights feed into marketing automation systems to make them more effective at delivering messages that provide value to members.”. Aubrey Mellos, Marketing Manager, CommPartners. See you there!

DC 150

DC Washington Review System 150

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. It’s also a great way to determine your pain points when addressing your association’s event strategy.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

FEBRUARY 14, 2020

Learn everything you need to know to maximize the reach and impact of your next virtual event, including how to live caption your sessions to increase accessibility, help your speakers design dynamic and interactive presentations to engage online audiences, and make on-demand recordings available to everyone for easy reference year-round.

DC 243

DC Content Education Washington 243

Associations Now

APRIL 15, 2019

Signs are growing that more traditional content marketing approaches still have plenty of room to gain steam. But that doesn’t mean your digital content strategy couldn’t benefit from experimentation. Which brings me to the art of content marketing. If they can’t find that result, they’re going to keep looking.

Content 96

Content Marketing System Social Media 96

Association Adviser

FEBRUARY 15, 2019

A mobility strategy thus becomes crucial for harnessing member engagement for your association. So how can you go about leveraging mobility strategies to gain traction in member engagement? Mobile Strategies for Member Engagement. Define the Engagement Goals for your Organization. Optimize content for mobile consumption.

Member Engagement 102

Member Engagement Strategy How To Handbook 102

Association Freak

DECEMBER 15, 2024

Well cover the core elements of a successful long-term strategy and walk through top tips to boost your associations member engagement , keep you motivated, and empower you to achieve your goals. While they dont have to be set in stone, a written record serves as a fixed reference point you can look back at. Seek out an expert.

Strategy 72

Strategy How To Guidelines Software 72

Reid All About it

SEPTEMBER 2, 2022

Their post also provides advice on essential topics and marketing for these programs. Sponsorship strategy. Hear how to plan for a sustainable inbound marketing strategy beyond blue titles and black site descriptions. Host: American Marketing Association. Presenter: Brianne Wheeler, Director, Marketing, PropFuel.

Project 49

Project Tips Technology Marketing 49

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

Blue Sky eLearn

MARCH 31, 2020

Before formulating your member acquisition strategies, it’s always a good idea to do some research. Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. They can reference this agenda during the event, ensuring they don’t miss a thing!

Directory 239

Directory Association Management FAQ System 239

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

AUGUST 7, 2018

It’s an extremely competitive market, and I’m sure your executive team, along with pressure from the board, is not trying to make headlines as the latest entrepreneurial fail. In your online community you can safely share your company’s strategy so that all your customers and employees can be reminded of a singular vision.

eBook 149

eBook Case Study Products Tools 149

Optimist Consulting

JUNE 12, 2013

The self-employed/entrepreneur market is growing (in size and value) and the IoD would do well to attract and serve this market. The article refers to the CBI taking a larger share of voice when it comes to representing business people etc. I do hope their new strategy works. and BME members.

Strategy 100

Strategy Recruiting Recruitment Maine 100

Reid All About it

JUNE 15, 2018

As a result, many colleges are turning their attention to the adult/lifelong learning market—the same market associations serve. Another smarty pants who says GDPR has a silver lining —this time it’s Robert Rose from the Content Marketing Institute. The Modern Event Marketer’s Toolkit. They don’t seem so crazy now.

DC 35

DC Washington Video Charlotte 35

Spark Consulting

MAY 15, 2013

One, here’s a link to Anna Caraveli’s original piece the AN piece references. Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference. Try a little “ mental confusion.” Do you advertise on Google?

DC 150

DC Innovation Review Leadership 150

Higher Logic

APRIL 13, 2017

It shows increases in engagement and progress toward fulfilling your business-level strategy over time. 77% of CEOs are tired of marketing and brand growth activities that can’t be linked back to solid results, so if you can demonstrate your community’s results, you’ll demonstrate your value to the C-suite. Community member growth.

How To 180

How To Revenue Content Member Engagement 180