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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing. That doesn’t surprise me.

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Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Nonprofit Marketing Guide

Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved. APRIL – Art Day of Giving (Wichita). Reach out to a fellow nonprofit and ask them to share their experience.