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JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. 4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Keep learning!

DC 225

DC Washington millennials Chicago 225

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NOVEMBER 16, 2018

David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset. Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Marketing Charts ). Agility PR ).

DC 236

DC Washington Indiana Review 236

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. This Washington Post recipe broils the eggplant slices instead of frying them, and cuts back on the cheese too. Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 258

Social Media DC Strategy Education 258

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MAY 7, 2021

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. I found myself saying “Yes!” Virtual audience.

St. Louis 370

St. Louis Technology Strategy Products 370

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MAY 24, 2024

After a successful April gathering in Alexandria VA, 501Works, PerByte, and Adage Technologies are hosting another Ven-Con for AMS/CRM vendors and consultants in Chicago on Tuesday, June 11. Ven-Con’s goal is to drive positive change in the AMS/CRM and technology systems selection space. Location: Washington DC. 1 CAE credit.

LMS 252

LMS Utah Indiana DC 252

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SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.

LMS 264

LMS Revenue Content Certificate 264

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JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help.

Innovation 370

Innovation Communications Education Strategy 370

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. and other AI besides LLMs—what other technologies should you be considering, use cases, etc. Location: Washington DC. Advertising. 1 CAE credit. 1 CAE credit.

Education 264

Education New Hampshire Tips Technology 264

Association Analytics

AUGUST 14, 2023

As such, some organizations have already jumped on the bandwagon and are quickly adapting, while others are hesitating to embrace the potential of this technology. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails.

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San Diego Las Vegas Seattle North Carolina 317

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JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Fri 6/4 at 12 p.m.

Video 367

Video Innovation Content Technology 367

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JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Location: Washington DC.

LMS 243

LMS Software Chicago Washington 243

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SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Certificate Revenue Content 270

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AUGUST 2, 2024

Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Most blog posts are marketing dead ends.

Cleveland 270

Cleveland North Carolina Analysis Team 270

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OCTOBER 9, 2020

At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Guest: Sherron Washington, M.A., Remote watercooler.

Utah 370

Utah LMS Conference Technology 370

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. – Negotiate Harder and Other Meetings Tips and Trends (Washington DC Idea Swap). Location: Washington DC. Host: American Marketing Association. Host: ASAE.

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North Carolina Arlington DC Washington 223

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Julia Hamm.

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DC Arlington Virginia America 232

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FEBRUARY 8, 2019

The weekly list of free educational events and resources for the association community… “It’s not the technology that makes your association innovative; it’s what you do with technology,” said WBT Systems. Brian Fung, The Washington Post ). Locations: online and Washington DC. Liudas Dapkus, AP ). 1 CAE credit.

Washington 99

Washington DC Charlotte Project 99

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NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. – Ven-Con DC (Washington DC) Join us prior to AMSFest to continue the conversation we started at past Ven-Con events. Location: Washington DC. Staff committee liaison.

Certificate 264

Certificate Committee Education DC 264

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NOVEMBER 20, 2020

From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Host: ASAE Greater Washington / National Capital Community. More info/register. 1 CAE credit.

Certificate 370

Certificate System Dallas Price 370

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OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? But you have to admit when you do. CAE credit.

LMS 264

LMS North Carolina Recruiting Recruitment 264

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OCTOBER 4, 2019

Dan Lautman of DelCor Technology Solutions did something that many people only talk about: he unplugged for a month. When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. Data Analytics for Association Marketers.

LMS 186

LMS DC Social Media Washington 186

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FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Location: Washington DC. The Business Impact of Marketing Automation on Event Registrations. Gain Insight on the Global Association Market (Washington DC).

DC 79

DC Washington LMS Social Media 79

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FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat).

Certificate 107

Certificate Chicago DC Washington 107

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SEPTEMBER 15, 2017

Dave Coriale at DelCor Technology Solutions isn’t one to use that kind of language in public but he did share 12 steps association CEOs can take to avoid becoming the next Equifax —and avoid getting the axe. If you have a hard time keeping up with emerging technology , check out the creative ways these eleven CIOs stay current.

Raleigh 204

Raleigh Arlington Social Media DC 204

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APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Some quick hits before we get to the list of free webinars: Got new technology on your mind? Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc.

DC 39

DC Washington Review Resources 39

Nimble AMS

APRIL 10, 2023

It’s eye opening what is possible when you have the right technology at your fingertips. When you attend this Salesforce event, discover firsthand new developments in mobile applications, analytics, marketing automation, and online communities. Experience innovative technology. You’ll have a fantastic time.

DC 116

DC Washington Team Innovation 116

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JULY 21, 2017

A near-death experience has enabled him “to envision an alternate ending to the AI story —one that makes the most of this amazing technology while empowering humans not just to survive, but to thrive.” Host: American Marketing Association. DC-PPN Idea Exchange Meeting (Washington DC). Location: Washington DC.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Location: Washington DC. Association deathwatch. More info/register.

Revenue 264

Revenue Certificate Tools Innovation 264

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MAY 3, 2019

Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Host: ASAE Greater Washington / National Capital Community.

Tucson 262

Tucson Phoenix Products Tools 262

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). Location: Washington DC.

DC 170

DC Las Vegas Washington Review 170

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Nonprofits and Elections in 2020 (online and Washington DC). Location: online and Washington DC.

Arlington 243

Arlington San Diego San Francisco DC 243

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DECEMBER 13, 2024

The post explains how to use technology, including AI, to tap into the powerful emotional drivers that spark engagement across association communities. Host: Association Women Technology Champions Speaker: Jen Lewi, Design your Next Step, Founder & CEO *All events are online at Eastern Standard Time unless otherwise noted.

Tools 195

Tools Strategy DC Content 195

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AUGUST 24, 2018

How do you differentiate your B2B technology company from competitors? Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth. Patrick Dorsey, EVP of Marketing, Impexium.

Chicago 37

Chicago Washington Innovation Charlotte 37

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MARCH 13, 2020

I like the curated approach of the MIT Technology Review’s Coronavirus Tech Report. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association.

DC 44

DC Washington Revenue Communications 44

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SEPTEMBER 22, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Visualizing the Future: AI, Dataviz, and Real-World Impact (Washington DC) Learn how AI is being designed for trust and feedback, examining features in everyday technologies.

LMS 275

LMS Revenue Education Strategy 275