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Research Can Tell You Which Words to Use

Nonprofit Marketing Guide

She told me how she and her partner, Kellie Heckman, were using market research to change the way they talked about spaying and neutering pets — and some surprises they discovered along the way. I loved their story about how they did research with their target audience first and built the marketing campaign around the results.

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I'm returning your call, Patsy. : Off Stage

Off Stage

Now I know there are a couple of virtual AEs among our ranks: one of my friends just assumed the responsibility of a virtual AE for the Virgin Islands (Ill leave it up to you to guess his new title.). Association Marketing. So, I went online (of course) to try and find an example of a purely virtual association. And I couldnt.