Reid All About it

JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Vasan Selliah, Member Insight and Engagement Manager, CSAE.

Certificate 322

Certificate Revenue Technology Communications 322

Smooth The Path

JULY 26, 2017

The new member got to sample the association’s benefits before joining. They went to the conference as a non-member. Becuase they got to experience value as a non-member they assume the member value is even greater so invest the time to learn more. Or they had access to an important piece of research.

Sample 68

Sample Discount Member Engagement Course 68

Smooth The Path

JANUARY 24, 2019

But qualitative alone, with the small sample size, might make you wonder if the results represent the whole membership or member segment. I find that the big insights in qualitative research do, indeed, get proved out in a quantitative follow-up survey. The New Member Engagement Study is a mixed method study.

Member Research 60

Member Research Strategy Sample Survey 60