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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In the association world, member engagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. This helped to nurture and engage these members until they were eligible.

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Increase Engagement and Improve Your Social Media Reach

GrowthZone

Membership expert Frank Kenny recently shared an idea to boost social media engagement and proved it worked. In one of his newsletters, he sent a word find similar to the one in this article. The Crockett Area Chamber used the puzzle Frank had provided and had multiple people engage with that post.

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Association Brain Food: 10.11.24

Reid All About it

A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. Member engagement. On the Professionals for Association Revenue blog, Carla Kalogeridis of Kalo Media describes how to take a strategic approach to association media programs and the revenue they generate.

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Association Brain Food: 4.19.24

Reid All About it

James Young of Product Community describes a twist on mentoring. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. And, unlike social media channels, your association controls the app. Congratulations, Dean! Co-mentors.

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Embracing AI: Opportunities and Challenges for Associations 

.orgSource

Personalized Member Engagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.

Tools 88
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Association Brain Food: 4.12.24

Reid All About it

I’m happy to feature it as long as it’s not too product-centric. Building Brand Loyalty: Transforming Social Customer Service with AI (Social Media & AI Bootcamp Series 2024) Learn how social media is transforming customer service. More info/register. 1 CAE credit. More info/register. 1 CAE credit. . –

Revenue 259
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Use Data for New Revenue Opportunities

Association Analytics

And members’ behaviors changed. You may have noticed that your members were engaging with your organization in different ways. In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Use your data to optimize people and products.

Revenue 169