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You’re more likely to attract and keep members with either a combination or tiered membership structure. For Sunday dinner, I made a pasta version of this NewYork Times recipe ( archived free version ): summer shrimp scampi with tomatoes and corn. Do You Trust Your Member Data? Tony Rossell of Marketing General Inc.
Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the NewYork Times says there’s no evidence that chance meetings at the office boost innovation. She describes the different tactics developed and practiced by Amanda Kaiser and Arianna Rehak during the 2021 Virtual Networking Incubator.
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