Smooth The Path

AUGUST 18, 2016

These CEO’s came from large associations and small, some were Millennials, some GenX and some Boomers, they were from associations serving a wide variety of professions and industries and they were located all over the US and Canada.

Survey 60

Survey millennials Leadership Report 60

Association Adviser

SEPTEMBER 19, 2016

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : What’s the best way to figure out what members need?

Ohio 60

Ohio Innovation millennials Resources 60

Membership Marketing

JULY 11, 2024

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 40

Report Marketing Member Research Innovation 40