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In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”. As Jeff so rightly pointed out, there is a lot of discussion in the association world these days focused on identifying and implementing new member engagement strategies.
Here are three fail-safe strategies that are guaranteed to kill your general sessions and create the walking dead! 7) Membership IS the Value of Membership by Shelly Alcorn. Is your general session like bug repellant only repelling attendees and attracting crickets? Is it a sure-fire way to keep attendees in their hotel beds?
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