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Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

DECEMBER 13, 2016

Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. Basketball coaches tend to be a passionate bunch, known for their bursts of inspiration.

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Recruiting Recruitment North Carolina Memphis 40
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Association Brain Food Weekly: 3.9.18

Reid All About it

MARCH 9, 2018

His “ there” is the Memphis sanitation workers strike and the assassination of Martin Luther King Jr. Solving the Mystery of Association Innovation: 7 Practical Steps to Increasing Members, Revenue and Value. Derek Ham, a North Carolina State University professor, asked: “What was it like to be there? How could VR transport us there?”

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