Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits
Associations Now
DECEMBER 13, 2016
The coaches include the University of Oklahoma’s Lon Kruger, the University of Memphis’ Tubby Smith, the University of North Carolina’s Roy Williams, and Villanova University’s Jay Wright. “As Byers said ACS will be looking closely at how this campaign, which has specific revenue goals, connects with consumers.
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