article thumbnail

Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

This is a great thing considering millennials and Gen Z will make up nearly 59 percent of the workforce by 2020. Typically, I’ve noticed a lot of this bad information comes from other generations making assumptions about Millennials and Gen Z without proper research. For WSAE, we held two different focus groups.

article thumbnail

Tuesday Buzz: Membership Lessons From Social Clubs

Associations Now

The Milwaukee Journal Sentinel highlights the current success of the Wisconsin Club , which will celebrate its 125th anniversary next year. And when it comes to membership, the club—which has locations in downtown Milwaukee and in a country club near the outskirts of the city—courts younger members as well. They Want to Belong.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

percent of millennial owners are women; among baby boomers that figure is 9 percent. Anne Zube, president of the Milwaukee-based women’s motorcyclist group Stilettos on Steel , says she’s experienced it herself. “Women continue to embrace motorcycling like never before,” Schilke said.

article thumbnail

Rambling Thoughts About Association Management

SCD Group

I gave three presentations last week at a Green Industry Conference near Milwaukee. This reminds me of a point that Jamie Notter and Maddie Grant make in their new book, When Millennials Take Over. With four hours to wait at the Milwaukee airport, I discovered. Showcase photos of your work on your website and Pinterest!