Motorcycle Industry: Efforts to Reach Female Bikers Paying Off
Associations Now
JANUARY 19, 2016
“The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. percent of millennial owners are women; among baby boomers that figure is 9 percent.
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