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A new survey from the National Association of Insurance Commissioners finds that many consumers don’t know whether they are life insurance beneficiaries—which means they never collect benefits a loved one intended for them. People buy life insurance hoping that their beneficiaries never have to access the benefits. Who is the carrier?
Associations typically use a range of methods to learn about their members: surveys, focus groups, behavior tracking, observation at conferences and events, and direct phone calls. It’s less clearly the association’s “turf” than a survey or hosted focus group. And yet, try we must. and Andrea Pellegrino. .”
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