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Just as associations seek to recruit or renew members and/or recruit or retain donors, political candidates (and parties) seek to renew past supporters and to recruit voters and/or donors. This allows candidates to concentrate resources in key areas for a short period of time.
Giving Days can be great ways of harnessing the immediacy and connectedness of social networks to raise funds, recruitnew supporters, and raise awareness of your mission. Do your homework, starting with these resources: The Knight Foundation Giving Day Playbook. JUNE – NewHampshire Gives. Giving Tuesday.
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