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Chapters should offer plenty of member-organized social meetups, not just education programs. You’ve probably seen survey reports about people registering later for events than in the past. Deep Dive: 2024 Membership Performance Benchmark Report Hear the results of a survey of 1,478 association and membership professionals.
Hannah Carvalho at Associations Now recaps a report from Forj that surveyed association members to better understand the expectations they have for their associations and how well their associations are living up to them. I’ve got one more tip: have them join your AMS users group and go to its events. Member expectations.
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