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With a passion for improving fan experience, Morris has worked with US’ most notable sports and event brands, including the Cleveland Cavaliers, Oakland Raiders, Live Nation, Learfield/IMG College and Legends Hospitality, whose ownership includes the New York Yankees and Dallas Cowboys.
If you’re taking shortcuts due to staffing, technology or financial resources, then don’t pretend what you’re doing is scientific. It’s also a great member benefit and new member recruiting tool. Who’s doing what and by when? One thing’s for sure, agreed Notter, there are no shortcuts to good data gathering and analysis.
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