Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
If you’re taking shortcuts due to staffing, technology or financial resources, then don’t pretend what you’re doing is scientific. It’s also a great member benefit and new member recruiting tool. Who’s doing what and by when? One thing’s for sure, agreed Notter, there are no shortcuts to good data gathering and analysis.
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