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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. I’ve learned the same by talking to association CEOs about their use of social media.

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Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Nonprofit Marketing Guide

There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved.

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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

Last year, Knight Foundation published the Giving Day Playbook , a soup-to-nuts guide to 24-hour online campaigns that community foundations are increasingly organizing to promote local philanthropy. Volunteers: Organizers have used volunteers for a variety of tasks during Giving Days.

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