Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. As I dive into the data from our 2010 Membership Benchmarking Survey, I am discovering some very interesting outcomes. The power of any survey data is not in the answers themselves, but in the cross tabulations. Labels: 2010 Benchmarking Survey.

Social Media 40

Social Media Survey Report Case Study 40

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. 2009 Benchmarking Survey. (12). Newer Post.

Recruitment 40

Recruitment Recruiting Price Chicago 40

Membership Marketing

FEBRUARY 12, 2010

2010 Membership Marketing Benchmarking Survey: Please Participate. We have just launched the questionnaire for the 2010 Membership Marketing Benchmarking Survey and I want to invite each of you who work for a membership organization to participate. You can participate using this survey link. Labels: 2010 Benchmarking Survey.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

FEBRUARY 16, 2011

Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. You can participate using this survey link. Labels: 2011 Benchmarking Survey.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors.

Tools 40

Tools Marketing Recruitment Recruiting 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Speaking Engagements. Speaking Engagements. Publications.

Marketing 40

Marketing Recruitment Recruiting Price 40

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Publications.

Recruitment 40

Recruitment Recruiting Marketing Price 40

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Recruitment. (4).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. Labels: 2012 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment. News on Social Media and Membership Marketing. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14).

Report 40

Report Marketing Price Survey 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. 2009 Benchmarking Survey. (12). Popular Posts.

Marketing 40

Marketing Recruitment Recruiting Price 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey.

Marketing 40

Marketing Price Survey Recruitment 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? 2009 Benchmarking Survey. (12).

Marketing 40

Marketing Price Discount Recruitment 40

Membership Marketing

JULY 5, 2011

From this year’s survey, which included 650 participating associations, the major indicators of membership health – total membership, new members acquired, and membership renewals – all showed substantial improvements from the previous year’s benchmarking report. Labels: 2011 Benchmarking Survey. Tony Rossell.

Report 40

Report Survey Price Recruitment 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruitment Recruiting Price 40

Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Recruitment. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Labels: 2012 Benchmarking Survey. Tony Rossell.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. 2009 Benchmarking Survey. (12).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Recruitment. (4). Membership Survey. (5). Social Media. (5).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Labels: 2011 Benchmarking Survey. 2009 Benchmarking Survey. (12).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 9, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Recruitment. (4).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Build a Better Member Survey. Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Labels: 2010 Benchmarking Survey.

Recruitment 40

Recruitment Recruiting Survey Price 40

Membership Marketing

JANUARY 26, 2012

For those who completed the survey, we will send a free printed copy of the final, full report. Labels: 2012 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). Tony Rossell.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruitment Recruiting Price 40

Membership Marketing

OCTOBER 20, 2011

Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Recruitment. (4). Membership Survey. (5). Social Media. (5).

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Recruitment Recruiting 40

Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Recruitment. (4).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). Social Media. (5).

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

DECEMBER 13, 2010

Labels: 2010 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Recruitment. (4). Newer Post.

Marketing 40

Marketing Baltimore Maryland Price 40

Reid All About it

DECEMBER 2, 2022

The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. New member engagement. Brain drain pains.

Tips 41

Tips Video Content Education 41

Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

MARCH 31, 2011

.  This week I have had a number of questions asked about dues increases and since we included questions on membership dues this year, I wanted to share some top line responses from the survey data. Labels: 2011 Benchmarking Survey , Dues Increase. 2009 Benchmarking Survey. (12). dues increase survey. (8).

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

JULY 27, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Practical Uses of Social Media for Association Mar. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). dues increase survey. (8). Membership Survey. (5).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

APRIL 27, 2010

Labels: 2010 Benchmarking Survey. There is still a lot more to come from what participating associations shared in the survey. Unleash the Power of Market Testing in your Membership Recruitment. The Correlation of Social Media Usage and Membersh. The Push and Pull of Membership Recruitment. Tony Rossell.

Marketing 40

Marketing Price Analysis Survey 40