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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

AA: Ho w does it help your association recruit and retain more members? With the recent brand strategy work, we created our value proposition and key messages that will resonate with current members and engage prospective members through consistency in messaging and our new brand identity.

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Membership Marketing Blog: Membership Marketing Response.

Membership Marketing

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. South Dakota. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

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Association Brain Food: 10.7.22

Reid All About it

Because I’m away next week on a hiking vacation in South Dakota, I’m not publishing Association Brain Food on Friday, October 14. Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. I’ll be back with more on Friday, October 21. Jargon-busting.