Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. 2009 Benchmarking Survey. (12). Newer Post.

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Membership Marketing

FEBRUARY 12, 2010

2010 Membership Marketing Benchmarking Survey: Please Participate. We have just launched the questionnaire for the 2010 Membership Marketing Benchmarking Survey and I want to invite each of you who work for a membership organization to participate. You can participate using this survey link. Labels: 2010 Benchmarking Survey.

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Survey Marketing Price Analysis 40

Membership Marketing

FEBRUARY 16, 2011

Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. You can participate using this survey link. Labels: 2011 Benchmarking Survey.

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Survey Marketing Price Analysis 40

Reid All About it

JUNE 2, 2017

Hear about the recently released PCMA white paper, The Power of Events , providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models, and a five-year, live streaming case study from PCMA. – How to Attract and Engage Attendees with an Event Community. Tue 6/6 at 2 p.m. –

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Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Speaking Engagements. Speaking Engagements. Publications.

Marketing 40

Marketing Recruitment Recruiting Price 40

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Publications.

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors.

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Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Unleash the Power of Market Testing in your Membership Recruitment. How to Recognize a Good Strategy? 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy.

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Tools Marketing Price Report 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. 2009 Benchmarking Survey. (12). Popular Posts.

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? 2009 Benchmarking Survey. (12).

Marketing 40

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Labels: 2012 Benchmarking Survey. Tony Rossell.

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Membership Marketing

JULY 5, 2011

From this year’s survey, which included 650 participating associations, the major indicators of membership health – total membership, new members acquired, and membership renewals – all showed substantial improvements from the previous year’s benchmarking report. Labels: 2011 Benchmarking Survey. Tony Rossell.

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Reid All About it

DECEMBER 2, 2022

The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. New member engagement. Brain drain pains.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Labels: 2011 Benchmarking Survey. 2009 Benchmarking Survey. (12).

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). dues increase survey. (8).

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Marketing Price Survey Recruitment 40

Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). dues increase survey. (8). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Build a Better Member Survey. Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8).

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Membership Marketing

APRIL 4, 2012

Labels: 2012 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). dues increase survey. (8). Newer Post.

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Membership Marketing

JANUARY 26, 2012

For those who completed the survey, we will send a free printed copy of the final, full report. Labels: 2012 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). Tony Rossell.

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). dues increase survey. (8). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

MARCH 31, 2011

.  This week I have had a number of questions asked about dues increases and since we included questions on membership dues this year, I wanted to share some top line responses from the survey data. Labels: 2011 Benchmarking Survey , Dues Increase. 2009 Benchmarking Survey. (12). Cost of Wrong Strategy.

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Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. How to Recognize a Good Strategy? 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). dues increase survey. (8). humility.

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Membership Marketing

OCTOBER 20, 2011

Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8).

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Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). dues increase survey. (8).

Marketing 40

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). Growth Strategy.

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Membership Marketing

APRIL 12, 2012

Labels: 2012 Benchmarking Survey , Social Media , Social Networking. Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8).

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Membership Marketing

DECEMBER 13, 2010

Labels: 2010 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). dues increase survey. (8). Newer Post.

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Labels: 2010 Benchmarking Survey.

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Labels: Marketing Media , Membership Recruitment. 2009 Benchmarking Survey. (12).

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Membership Marketing

DECEMBER 8, 2009

Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). dues increase survey. (8). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

JULY 26, 2011

Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). dues increase survey. (8). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

FEBRUARY 25, 2010

We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. And by completing the survey, you will receive a free copy of the final report. Please take a moment now to complete the survey. You can participate using this survey link. Labels: 2010 Benchmarking Survey. Tony Rossell.

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Membership Marketing

MARCH 9, 2012

Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). dues increase survey. (8). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

MARCH 8, 2012

Unleash the Power of Market Testing in your Membership Recruitment. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). dues increase survey. (8). growth strategies. (4). Growth Strategy. (43).

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Social Media Marketing Price Survey 40