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Reads of the Week: January 25, 2013

Reid All About it

Every year I look forward to MGI’s Membership Marketing Benchmark Report. Besides being valuable as a benchmark for association membership efforts and trends, it’s full of great tips and ideas. However, many CEOs still resist social media at their own peril.

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Ryan Davis, CEO of CINC Systems, on Accepting the Unknown

AvidXchange: Association Management

The two discussed Davis’ unique path from news reporter to C-suite executive and how he’s guided CINC Systems through digital transformation and exponential growth. “The Power of Change” features interviews between Praeger and industry leaders who embrace change and use it to their professional advantage. And honestly, I got hooked on it.

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