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Reads of the Week: January 25, 2013

Reid All About it

In the fall of 2012, Maddie Grant and Jamie Notter , authors of Humanize , surveyed 505 individuals about social media and leadership. Among the findings: “84% agree that leadership involvement in social media gives their company a competitive edge.” However, many CEOs still resist social media at their own peril.

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Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Nonprofit Marketing Guide

Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved. APRIL – Art Day of Giving (Wichita). Reach out to a fellow nonprofit and ask them to share their experience.

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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

In Kansas, for example, the Wichita Community Foundation reached out to a local tech alliance to help with social media updates. Be sure to check out the Crisis Prevention & Management Template , which includes tips on how to prepare for these issues.

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