Trending Articles

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Stop Tripping Over the Rug: Why Familiar Obstacles Are Still Holding Your Organization Back

.orgSource

Outside the boardroom at one of our clients offices, theres a well-worn rug. Its been there for years. You can see the edges curling upjust enough to catch a shoe or cause a stumble. And sure enough, during a visit, I watched three people trip over it within an hour. No one said anything. They just kept walking, adjusting their steps like it was part of the routine.

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The Evolution of Partnerships: From Solo Flights to Strategic Wingwo(man)

HighRoad Solution

A wingwoman (or wingman) is more than just a dating sidekicktheyre your trusted companion who helps you navigate the dating scene, offering moral support and backup. In aviation, a wingman (or wingwoman) is the pilot who flies alongside the leader, ensuring mutual safety and mission success. Partnerships in association ecosystems arent so different.

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Association Brain Food: 4.18.25

Reid All About it

The weekly list of free educational events and resources for the association community Online learning program development. Apti explains how to take a proactive approach to developing online learning programs. Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New member engagement study. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey.

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Is a Consultant Right for Me?

Spark Consulting

You know you need help with something, but you’re not sure if you should hire a consultant, a contractor, a vendor, or add a staff position. How can you decide? I recently had the opportunity to participate in a discussion about this with association colleagues representing all those background and options. We did come up with some good questions to help you figure it out: Do you want someone who can be brutally honest in telling truth to power?

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Why Community Association Leaders Are Investing in Integrated Accounts Payable Automation 

AvidXchange: Association Management

The Community Association Management (CAM) industry has evolved rapidly in recent decades. Today, approximately 369,000 community associations serve 77.1 million residents, according to Foundation for Community Association Research a significant increase from just 10,000 associations and 2.1 million residents in 1970. With this growth, however, comes new challenges.

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501c7 vs 501c3: Club or Cause—What’s Your Type?

Wild Apricot

Confused about whether your organization should be a 501(c)(3) nonprofit or a 501(c)(7) social club? Learn the key differences, benefits, and how to start each in this comprehensive guide.

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What to know about checkout charity 

Candid

Youre probably familiar with checkout charitywhen people are asked at a retail store checkout to donate money to a designated organization. They have only a few moments to decide. We consider this impulse giving, making a split-second decision to do something altruistic for others. But how does it work? Who says, Yes, Ill give!? And what makes a campaign successful?

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Meet Where the Views are Rocky and the Logistics Are Smooth

Associations Now

Sure, that one meeting shouldve been an email, but your next big meeting can be an experience. Planning your upcoming event in that same old spot will likely produce the same old results. So why not try a burgeoning hub for the aviation, aerospace, biotech, and medical industries that also happens to be a Cvent Top 30 Meeting Destination? Part of the Front Range Urban Corridor, Aurora is home to culturally robust restaurants, festivals, attractions, and a thriving art scene.

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AWHONN Client Story: Building a Thriving Community for Women’s Health Professionals

Forj

About AWHONN The Association of Womens Health, Obstetric and Neonatal Nurses (AWHONN) is a nonprofit organization founded in 1969 dedicated to advancing the health of women and newborns through advocacy, research, and professional development. With approximately 25,000 members, AWHONN empowers nurses in womens health, obstetrics, and neonatal care through evidence-based education, clinical resources, and leadership opportunities.

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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The Social Media Playbook for Associations: Strategy, Software and Ideas for Success

Wild Apricot

Boost engagement with social media! Discover the best tools, strategy and how to overcome common challenges for ultimate association success.

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Will Your Organization Be a Case Study for Innovation—or Irrelevance?

.orgSource

Its a bold questionbut its the one association leaders must ask themselves today: Are we writing our own case study in innovation, or are we inching toward irrelevance while clinging to yesterdays strategies? The truth is disruption doesnt ask for permission. It doesnt care if youve had a stellar year or if your team just got comfortable with your new AMS.

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Meeting the moment: Candid’s response to federal funding disruptions

Candid

Every day, more and more nonprofits are facing increasing fiscal uncertainty as the U.S. government cuts longstanding programs and grant funding. At Candid, we understand whats at stakeand were taking immediate action to support the nonprofits hit hardest. Our data reveals that at least 30% of U.S. nonprofits receive government grants , and for more than 35,000 of them, those grants make up over half of their total revenue.

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Savannah Celebrates Newly Expanded Convention Center

Associations Now

Savannah, your favorite Southern city, is unveiling a key milestone in its growth with the completion of the newly expanded Savannah Convention Center. This development further establishes Savannah as a prime destination for meetings, conventions, and exhibitions, offering state-of-the-art facilities and enhanced amenities designed to elevate every event experience.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Member Communications That Move the Needle

Association Adviser

The goal of member communications isnt just outreachits to build trust, deliver insights, and strengthen member engagement over time. According to the latest Association Benchmarking Report, associations engage with their members an average of 28 times per month across print, digital, social media, and video platforms. Thats 28 opportunities to inform, educate, and connect.

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The Ultimate Guide to Defining Your Nonprofit Target Audience

Nonprofit Marketing Guide

Why Identifying Your Nonprofit Target Audience Matters Too many nonprofits fall into the trap of broadcasting messages to bystanders instead of strategically engaging the right people. Traditional audience personas can be helpful, but they often dont capture the true motivations behind why people engage with your cause. Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and in

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AMR Management Services Welcomes The Linguistic Society of America as new Client-Partner

AMR Management Services

LEXINGTON, Ky. (April 14, 2025) AMR Management Services, a Kentucky-based association management firm, is pleased to welcome the Linguistic Society of America (LSA) as its newest client. LSA joins a growing roster of more than 25 national and international associations that have chosen AMR as their trusted management partner. Founded in 1924, LSA is… The post AMR Management Services Welcomes The Linguistic Society of America as new Client-Partner first appeared on AMR Management Services.

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How We Closed Our Office Sustainably — and Made a Lot of People Happy

MatrixG

Listen to this article Your browser does not support the audio element. In honor of Earth Day, I want to share a story about our recent office closing at Matrix Group, and how we tried to do it in the most sustainable, community-minded way possible. Closing our Arlington, VA office was a bittersweet milestone. After years of working fully remotely and knowing that remote work was here to stay for us, it didnt make sense to renew our lease.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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How to Close the CEO-Board Trust Gap

Associations Now

A new survey finds that CEOs have less trust in boards effectiveness than the boards do. Good communication is essentialbut CEOs need to help. Are we back to the early days of Covid when it comes to governance? The rapid disruptions to the U.S. economy and industry regulations in 2025 have opened the question of whether associations need to be in crisis mode in response, and what role boards need to play.

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Innovative Content Ideas for Member Engagement in Your Association’s Online Community

Breezio

If engagement is the goal, then creative content is the path to reaching it. Yet for many associations, consistently generating meaningful, relevant, and interactive content for members can feel like an uphill battle. The question isnt whether content matters, its how to create experiences that invite participation, foster knowledge-sharing, and deepen relationships among members.

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The Ultimate Checklist for Nonprofit Event Planning

A2Z Events

Introduction Nonprofit event planning comes with particular challenges and concerns. Nonprofit event coordinators not only have to deal with all the standard project management for event planners , but they also have to run their events with specific goals. You have to consider how your event will impact long-term donations and what experiences your donors like to have, such as interacting with your staff, learning more about your work, or meeting those impacted by your efforts.

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PMY grows EMEA presence with acquisition of Experience powerhouse EVENT360

Event Industry News

PMY Group (PMY), a global leader in technology solutions for sport and major events, has acquired UK-based EVENT360, a premier producer of match-day entertainment, immersive stadium ceremonies, and unforgettable live experiences.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Attracting & Engaging High-Po’s

Velvet Chainsaw

Annual conferences can be an valuable platform for helping your attendees and their organizations develop and retain future leaders, aka hi-pos. According to the Forbes Human Resources Council Expert Panel , a modern high-po (high-potential) workforce strategy involves more than having a list of candidates for succession planning. It is about having actively engaging discussions and preparing your people through experiences, exposure, and education programs to give them the opportunities to gr

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Report: U.S. Policies Weaken Business Travel Expectations

Associations Now

A survey by the Global Business Travel Association finds that a sizable number of non-U.S. companies will hold back on travel in 2025, or meet outside of the United States. Business travel is likely to decline in 2025 due to U.S. policy shifts, according to a new survey. The report, conducted by the Global Business Travel Association , was released earlier this month and is based on a poll of more than 900 business-travel professionals around the world conducted in March and April.

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The ‘invisible majority’: What we know about very small nonprofits

Candid

Did you know? The majority of U.S. 501(c)(3) nonprofits are very small organizations with annual budgets below $50,000. Thats less than the median U.S. household income ($80,610 in 2023). These very small organizations are often overlooked both by donors and research about the sector, in part because we know much less about them than about other nonprofits.

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Trial Memberships: Pros and Cons for Associations  

MemberClicks

Trying togrow your associations membership? A trial membership can be a smart way to get prospects in the door. It lowers the barrier to entry, lets people explore your value and gives you data on what works. But it also comes with risks: extra admin work, the chance of low conversions and the potential for misuse if youre not careful. In this article, well walk through whattrial membershipsare, the benefits and drawbacks, how to structure them and whether theyre the right move for your associat

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Prestigious British automotive event, Salon Privé becomes B Corp™ certified

Event Industry News

Salon Priv, the UKs most prestigious automotive event, has announced that it has become a Certified B Corporation (B Corp).

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Total Quality Marketing: Launch Fast and Learn Fast for Membership Growth

Membership Marketing

Edwards Deming is recognized as the father of Total Quality Management (TQM) owing to his significant influence on quality manufacturing and management practices. Deming's principles focused on continuous improvement, which he defined as Plan, Do, Study, and Act (PDSA). The concept of PDSA also has the powerful potential to influence marketing. Many organizations face two challenges when marketing their membership or products and services.

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Report: Associations Looking to Upgrade Learning Tech

Associations Now

The Boundless Learning survey found an eagerness to use AI and other options to bolster their training, but are uncertain about cost and implementation issues. A new survey finds that associations see a strong correlation between their educational programs and member recruitment and retention, but are struggling to determine how to upgrade those programs.

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