NXUnite
MARCH 19, 2025
Picture this: Your small business has been operating online only, but now youre ready to open a physical storefront. To generate excitement and attract new customers, you host a grand opening event with drinks, snacks, and a 10% discount on every purchase. At the end of the day, youve had your most successful day of sales yet and positive feedback from community members who are excited to come back.
.orgSource
MARCH 18, 2025
This post is adapted from Association 4.0 Positioning for Success in an Era of Disruption , originally published in 2018. At the time of this interview, Abe Eshkenazi, CSCP, CPA, CAE , servedand continues to serveas the CEO of APICS (now the Association for Supply Chain Management ). While the governance landscape has evolved, the strategies and leadership insights shared here remain timeless.
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Spark Consulting
MARCH 5, 2025
Free samples are a time-honored tradition at bakeries. You walk in and there, on the counter, are bite-sized samples of some of the wares available for sale. You might have come in for a loaf of bread or a cup of coffee, but that taste of a croissant or a bear claw or a palmier prompts you to add a few treats to your order. Associations can do the same thing.
The Association 100
MARCH 9, 2025
In this recent video , I share how associations can align PR efforts with advocacy goals to strengthen their influence and visibility. A strategic, coordinated approach ensures your messaging resonates with policymakers, media and members alike. Start by identifying the overlap between advocacy priorities and stakeholder interests. Craft clear, consistent messaging that highlights how your efforts drive real impact.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Wild Apricot
MARCH 4, 2025
Download this donation list template so that your organization never loses track of which donations youve gotten, as well as who sent them and whether or not theyve received a thank-you letter.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Spark Consulting
MARCH 12, 2025
An association colleague recently called me because her membership director is “freaking out” about their association’s retention rate. The rate? 65%. Which, if you look at data like that from Marketing General’s 2024 Membership Marketing Benchmarking Report above, is low, even for individual membership associations. Average retention rate for IMOs = 79% Median retention rate for IMOs = 82% So 65% is bad, right?
The Association 100
MARCH 9, 2025
In this Association Insights video , I explore what associations can learn from corporate crisis communication strategies. Preparation, transparency and control over the narrative are essential to maintaining trust in difficult moments. Associations should have a crisis plan in place, ensuring clear steps for messaging and stakeholder outreach. Transparency builds credibility.
Candid
MARCH 11, 2025
During my first year as CEO of the Ewing Marion Kauffman Foundation, our biggest priority was listening. Since late 2023, weve been talking with community members about how, together, we could make Kansas City a national model for equitable economic mobility. Two significant gaps became evident that we saw as two sides of the same coin: Nonprofits dont often have space to truly think about their strengths and sustainability.
Association Adviser
MARCH 12, 2025
Career centers are often an overlooked yet powerful tool for driving non-dues revenue within associations. Despite the low implementation barriers, many associations dont fully capitalize on their career centers as a core revenue driver.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Event Industry News
MARCH 11, 2025
By Adam Parry, Event Industry News and Kashif Din, One World Rental By its very nature, the events industry is fast-paced and constantly evolving. The unpredictability of what the next day, week, or event might bring is part of what makes working in this industry so exciting and dynamic.
The Association 100
MARCH 9, 2025
On The Association Insights Podcast , our March Leadership Series kicks off with a deep dive into association leadership, strategy and innovation. Brandie Thacker, AAP, CAE, MBA, president & CEO of EPCOR, shares her journey from communications leader to CEO, offering insights on navigating change, building trust and driving member engagement. Thacker discusses the significant shift from departmental focus to leading big-picture strategy, the role of AI and data in shaping the future of assoc
Candid
MARCH 5, 2025
To navigate the ongoing disruptions in the social sector, nonprofits need more than financial capital alone. In this article, Ill share why nonprofits need three types of capitalfinancial, social, and psychologicalto survive and thrive in todays turbulent context, as well as how to cultivate each of them. Financial capital: the money for the mission When we think about what nonprofits need to survive, money often comes to mind first.
.orgSource
MARCH 4, 2025
This post is adapted from Association 4.0 Positioning for Success in an Era of Disruption , originally published in 2018. While some technology trends have evolved since then, the leadership strategies and digital transformation insights remain highly relevant. At the time of this interview, Peggy Winton served as President and CEO of the Association for Intelligent Information Management (AIIM).
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Sequence Consulting
MARCH 21, 2025
Author: Daria Knupp Its no secret that keeping existing members engaged is more cost-effective than constantly acquiring new ones. One of the most powerful ways to boost retention is through association events. Well-planned events create opportunities for members to connect, learn, and find value in their membership, making them more likely to stay involved long-term.
Wild Apricot
MARCH 10, 2025
April is National Volunteer Appreciation Month! Are you looking for thoughtful yet affordable ways to thank your volunteers? Check out our top 33 volunteer gift ideas that show appreciation for every occasion.
AMR Management Services
MARCH 12, 2025
In the world of association management, efficiency isnt a buzzwordits a necessity. Whether managing membership renewals, event planning, or financial reporting, a well-run association thrives on streamlined operations. What is one of the most effective ways to boost efficiency? Consistency. As a professional services company, charter accredited by the AMC Institute, AMR Management Services has… The post The Power of Consistency: Top 5 Ways Standardized Processes Drive Efficiency for Associ
Associations Now
MARCH 11, 2025
The TalentSmartEQ report recommends leaders do more peer-based training around an ever-shifting work environment. Workers are expressing anxiety around their capacity to respond to technological change, economic uncertainty, and data security, according to a new report. The 2025 State of EQ Report , published last week by the HR consulting firm TalentSmartEQ, is based on a survey of more than 600 workers, mostly based in North America and conducted in late 2024.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
.orgSource
MARCH 11, 2025
Innovating for the Future of Associations As we step into 2025, associations are facing a pivotal moment. The acceleration of digital transformation, changing workforce expectations, and new competitive forces have reshaped the landscape. Organizations that embrace Association 4.0 a concept introduced in 2018are those that will thrive by prioritizing innovation, agility, and strategic execution.
Sequence Consulting
MARCH 21, 2025
Author: Debbie Willis Is your association thriving? According to recent surveys , association executives feel more confident than ever, with 67% optimistic about their organizations future growth and stability. While the reasons for this optimism vary, theres no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and explore new opportunities.
Wild Apricot
MARCH 17, 2025
The most popular and successful way to raise money for your organization: the food fundraiser. From bake sales to food trucks we have the ultimate list to help you raise profits.
AMR Management Services
MARCH 5, 2025
Planning an association event is an exciting opportunity to bring your members together, provide valuable experiences, and advance your organizations mission. However, successful events dont happen by chancethey require careful thought and a clear understanding of your goals. Whether youre organizing a small networking gathering or a large annual conference, asking the right questions at… The post 7 Questions to Ask When Planning Your Next Association Event first appeared on AMR Management
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Event Industry News
MARCH 10, 2025
Melton Mowbray Town Estate has announced the launch of The Melton Pop Festival, a one-day live music event taking place on 21st June 2025 featuring top-tier tribute acts to Taylor Swift, Billie Eilish, and Ed Sheeran.
Associations Now
MARCH 4, 2025
The Equipment Leasing and Finance Associations ELFie is designed to help members get needed information faster. Joining the growing number of associations using customized LLM and AI tools , the Equipment Leasing and Finance Association launched its own variant, ELFie, last week. Described as an an AI-powered knowledge assistant in a release, ELFie uses knowledge materials from ELFA and its related Equipment Leasing & Finance Foundation to provide real-time guidance for members on question
Achieve
MARCH 11, 2025
If youre a seasoned nonprofit fundraiser, you know that prospect research is critical for securing high-impact donations. Whether youre launching a capital campaign, soliciting annual fund contributions, or expanding your nonprofits planned giving program , youll need to gather lots of information about individual prospective donors to cultivate their support and make requests theyll be receptive to.
Association Adviser
MARCH 19, 2025
The 2025 Association Benchmarking Survey is officially open, and we need your insights! Each year, Association Adviser gathers data to create this essential resource for the association community. Your input helps shape the trends, strategies, and best practices that guide associations forward.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Blue Avocado
MARCH 11, 2025
The strongest nonprofits are always looking for ways to improve their mission, ways to serve more effectively, ways to reach more people, and more. When we recently asked the Blue Avocado community: “What do you believe are the most critical areas for improvement to achieve your mission?” and, once again, nonprofit leaders came through!
Event Industry News
MARCH 11, 2025
Nordic Wristbands expands its European reach with new UK Distribution to offer its full product range, including the new sustainable Recycled Ocean Plastic (R.O.P.) wristband, to UK event organisers, March 2025.
Associations Now
MARCH 14, 2025
Addressing silos and miscommunication neednt require a massive reorganization, experts sayit starts with knowing your blind spots. “The thing I wish I could change is how we deal with each other,” Boeing CEO Kelly Ortberg told staff at an all-hands meeting earlier this month. Its a tall order. The aerospace company, which has infamously seen its fortunes fall due to high-profile plane failures and stories of management eroding quality control, has had to battle its way back to respec
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