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I recently participated in a virtual roundtable where the topic of conversation turned to non-dues revenue and the need to experiment with new ideas in a time of rapid change (it may be trite to point out that the pace of change keeps accelerating, but that doesn’t mean it’s not accurate). One of the participants observed that membership organizations that are experiencing growth generally have a process in place to encourage innovation.
Discover how forward-thinking organizations are leveraging artificial intelligence to make data-driven decisions and maximize member value. Artificial intelligence (AI) is transforming the way associations operate. From predicting member retention trends to automating personalized engagement, AI for associations is allowing organizations to work smarter, analyze data more effectively, and deliver tailored experiences at scale.
Ever heard this at your association? “We’re a nonprofit. We shouldn’t be chasing sponsorship money.” It’s one of the most common myths—and one of the most limiting. Let’s be clear: Your nonprofit status is a tax designation , not a business model. It doesn’t mean you’re not allowed to grow revenue, innovate, or work with corporate sponsors and partners in meaningful ways.
Efficient associations have more time in their days, allowing staff to focus on member engagement, growth planning, and program development. But to reduce laborious processes, you need software that can automate tasks, provide new engagement opportunities, and streamline day-to-day management. Today’s associations have a wide range of tools to choose from, which may leave some… The post What Software do Associations Need?
Speaker: Tim Sarrantonio, Director of Community Engagement
There’s more than one way to end the year with impact—and we’re letting you decide the direction. In this "choose your own adventure" community-led webinar, attendees will vote in real time to pick one of three year-end event strategies to explore in depth: Volunteer Appreciation Events 🧡 Peer-to-Peer Fundraising Campaigns 🌈 Mission/Program Celebrations 🎉 Once the path is chosen, we’ll dive into a step-by-step engagement workflow plan tailored to that format, showing how
70% of new hires can tell within the first week whether or not their new job is the right fit for them. The onboarding period is their first impression of your business, and it’s critical to their long-term success that they get off to a good start. Your corporate social responsibility (CSR) program and philanthropic efforts are important facets of your overall employee engagement strategy , so why not incorporate them into your onboarding process and introduce new hires right away?
Ten years ago, Guillermo Ortiz de Zárate and I co-authored Innovate the Lean Way , a free monograph designed to introduce lean startup methodology to the association industry, explain why we think it’s a good fit for us, and share some stories of associations using it successfully to test out and develop their ideas for non-dues revenue programs, products, and services.
Ten years ago, Guillermo Ortiz de Zárate and I co-authored Innovate the Lean Way , a free monograph designed to introduce lean startup methodology to the association industry, explain why we think it’s a good fit for us, and share some stories of associations using it successfully to test out and develop their ideas for non-dues revenue programs, products, and services.
10 years ago, we didn’t scroll TikTok for thought leadership or attend webinars in sweatpants. The world has changed—and your association’s approach to corporate sponsorships needs to keep up.Yet many associations are still selling booth space, banner ads, and logo placements as if it’s 2015. The truth? Sponsors aren’t just after visibility. They want value —and that means: Thought leadership platforms Year-round engagement Customized opportunities that align with their business goals But here
There’s a saying we’ve all heard: you get what you pay for. In the association world—where budgets are tight, timelines are unforgiving, and member expectations are rising—this old adage hits home when it’s time to choose outside partners. Vetting your partners matters Whether you’re bringing on a consultant for digital transformation, technology strategy, strategic planning, or a full-on culture shift, the decision you make on who to work with can either accelerate your goals—or quietly d
Today's members expect more than one-size-fits-all courses. They're looking for personalized learning from a trusted source, opportunities to connect with peers, and content delivered in a way that fits their real lives.
To continue to thrive, associations need to ensure that they’re not lulled into complacency when things are going well. In 2024, associations find themselves at a crossroads: Soaring confidence and revenue can either be a launchpad for future growth or a trap that lures leaders into complacency. As membership booms and in-person events return—will your association evolve or miss the opportunity to focus on future-proofing associations for long-term success?
Is your current AMS is creating more problems than it solves? You can lead the change. This eBook shares a customizable letter designed to help you clearly communicate your organization’s challenges, highlight the benefits of a modern system, and make a strong case for exploring a new AMS. Whether it’s outdated reporting, clunky workflows, or member frustration, this resource will help you start the conversation with clarity and position yourself as the advocate your organization needs.
Bullish : Boaz Weinstein on Card Counting, Private Credit and Night Sweats: Strategy. Risk. Pattern recognition. Wall Street pros often play poker, chess, blackjack and other games that rely on skills that are highly transferable to their work. What role does game theory play in the markets? And how are successful traders using it? Sonali Basak interviews Boaz Weinstein and Liv Boeree for Bullish.
You can have the best sponsorship benefits in the world … but if your association’s departments operate in silos, your program is probably underperforming. In Chapter 1 of my book ”Mastering Association Corporate Sponsorships” , I explain why internal structure—not just external interest—determines success. Here’s the pattern I’ve seen: The conference department sells exhibit booths The marketing department sells advertising space The education department sells webinar sponsorships The pu
“Let me introduce you to Shannon.” “You need an AV team? I know a great one!” “I’d be happy to connect you to someone in that city!” These phrases, and more, are my go-tos as I exercise the philosophy of Return on Relationships in my everyday life. Return on Relationship (RoR) is a concept that… The post Return on Relationship in the Events Industry first appeared on AMR Management Services.
The Events Industry Alliance (EIA) is today launching a campaign urging UK and EU policymakers to prioritise the establishment of a Mutual Recognition Agreement (MRA) for the business events sector in future trade discussions.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
There are some commonalities that distinguish the great leaders from the good ones. These seven association leadership best practices can help you lead your association toward growth and sustainability. Shakespeare said it best regarding association leaders: Some are born great, some achieve greatness, and some have greatness thrust upon them. At my association consulting firm, Sequence Consulting, we have worked with association leaders at all levels for more than twenty-three years—from newbie
There’s a growing disconnect between why members join associations and what they receive. According to Smithbucklin’s “Unlocking Value for Members” 2025 report, 88% of association members say “career growth” is a top reason they join associations, but they need more support to find jobs. That stat alone should be the North Star guiding member strategy.
On average, K-12 schools in the United States are in session for 180 days. This means you have just under six months to raise all the fundraising dollars needed to fund extracurricular activities, enriching learning experiences, school supply purchases, and other budgetary shortfalls. Are you making the most of each day? While effective fundraisers depend on dedicated supporters, robust fundraising software , and staff and students who are willing to pitch in, you also need a solid game plan for
It is almost summer and contracts are in the air. Some associations may be considering a new management company while others may be considering embarking on a construction/restoration project. Others may be considering alternative landscapers while a select few may be getting a head start on hurricane preparedness contracts. Regardless of the type of contract, it is strongly recommended that every contract (large or small) be reviewed by the association’s counsel prior to the association executi
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
This week, I speak with Velina Peneva , group chief investment officer at insurance giant Swiss Re. We discuss the business of reinsurance, managing risk, her career path and more. Peneva started her career at Bain & Company in 1998 and later became Partner in 2011. While she was there, she worked with fund managers and investors, became a leader in the private equity practice in Zurich and became a member of the firm’s global investment committee.
Association leaders can learn a lot from a humble insect. The association world is thriving. Membership is growing, events are roaring back to life, and the economy is strong. But there’s more to this success story than meets the eye. The most successful associations have something in common—they’ve embraced agility to their associations stay relevant in a fast-changing world.
Creating a memorable event for your association doesn't have to mean reinventing the wheel. The secret lies in making intentional decisions that elevate your members' experience. Great association events start by focusing on what your members care about most. That means thinking ahead about what they need at every step, including signing up, networking, attending sessions, and staying connected afterward.
Take a breathtaking virtual tour of the Baird Center in Milwaukee! This drone footage highlights the incredible amenities, state-of-the-art facilities and versatile spaces that make Baird Center the ultimate venue for conventions, meetings and events. From expansive exhibit halls to intimate meeting rooms, see how Baird Center caters to all event needs in the heart of downtown Milwaukee.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Event Footprints has announced the third webinar in its free-to-attend Best Foot Forward series, bringing together event professionals and analysts to explore practical strategies for event measurement that move beyond attendance figures and engagement metrics.
Last week, I moderated an amazing panel of emerging Hedge Fund & Alternative Managers at the Bloomberg 2025 Forum. As promiosed, here is the full video of the conversation The panelists on the Emerging Managers Panel were: Matthew Cherwin: Co-Founder & CIO, Marek Capital Management Imran Khan: Founder & CIO, Proem Asset Management Matt Jozoff: Co-CEO & Portfolio Manager, Trevally Capital Hear from new and emerging fund leaders on the opportunities and obstacles of launching and g
Events are generally immensely valuable for associations. They can enhance professional development, drive membership growth, foster community and facilitate networking. Therefore, they are considered worth the investment for many associations. However, when contemplating the overall value versus the cost of such events, one primary factor stands out above others in terms of importance: the event ROI.
When a crisis strikes a community association — whether it’s a natural disaster, a financial scandal, or a safety issue — the response must be prompt, measured, and organized. Having a crisis communications plan in place before an incident happens is essential for managing the situation effectively. A solid plan enables community association boards and managers to address the concerns of residents, the public, and the press while maintaining the trust and stability of the community.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Navigating the next chapter for your associations starts with three key strategies. Associations play important roles in protecting, promoting, and advancing the interests and needs of the industries and members they represent, but the landscape in which they operate is evolving. This is why driving growth means balancing steadiness and innovation.
I have worked for many nonprofit organizations over the past 30 years. Their balance sheets were all very different; some had endowments of more than $20 million, and others were figuring out their payroll from month to month. But there was always one similarity they shared — almost all their planning and board dialogue centered around how to grow fundraising.
The Business of Events has today published its 2025 International Planner Sentiment Report, revealing a marked divergence in event planner priorities across global markets.
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