Spark Consulting
MAY 21, 2025
When I say “brand,” what do you think of? Your colors, logo, font, use of images? Your style guide (hopefully your association has one)? Nope. Those things are your brand IMAGE, but they aren’t your brand. Your brand is an idea…a feeling…an experience. To quote David Ogilvy : brand is “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” Think about that: inta
Sequence Consulting
MAY 21, 2025
Author: Debbie Willis Gen Z is more connected, tech-savvy, and driven by purpose than generations before theirs. As they enter the workforce, theyre looking for organizations that reflect their values, offer flexibility, and create opportunities for growth. These individuals have high expectations for their memberships. They want meaningful engagement opportunities and a sense of belonging within the communities they join.
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Reid All About it
MAY 9, 2025
The weekly list of free educational events and resources for the association community Association Brain Food wont be in your inbox next Friday (May 16) because next week Im in New Mexico and Texas for a family hiking vacation. Youll get the next edition on Friday , May 23. In the meantime, brace yourself, its a long one today. If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.
Mary Byers
MAY 12, 2025
Is it fair to say were living in uncertain times? I definitely think it is. And when times are uncertain, I believe the best advice is: Follow Your North Star. The North Star (also known as Polaris if youre a trivia junkie), is a star located in the Northern Hemisphere that is almost directly aligned with Earths rotational axis. This makes it appear stationary in the sky while other stars appear to rotate around it.
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Is your current AMS is creating more problems than it solves? You can lead the change. This eBook shares a customizable letter designed to help you clearly communicate your organization’s challenges, highlight the benefits of a modern system, and make a strong case for exploring a new AMS. Whether it’s outdated reporting, clunky workflows, or member frustration, this resource will help you start the conversation with clarity and position yourself as the advocate your organization needs.
Associations Now
MAY 13, 2025
The report from Fuse, JDC Events, and Bear Analytics finds events professionals looking beyond conference mainstays in favor of deeper engagement. Meeting attendees are looking to engage and build communities with peers in ways that may prompt associations to rethink how they structure their events portfolio, according to a new report. Future-Ready Events: A Blueprint for Connection, Growth, and Innovation , was produced by Fuse, JDC Events, and Bear Analytics, and released May 6.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
.orgSource
MAY 6, 2025
In todays rapidly evolving landscape, artificial intelligence (AI) is no longer a future conceptits a present-day game changer. But while headlines scream about revolutionary AI tools and the promise of automation, theres a critical element that often gets overlooked: AI success isnt about the technology itselfits about how well your organization is prepared to use it.
Achurch
MAY 7, 2025
Budget planning season is more than a financial checkpoint: Its a chance to align your associations mission with its resources. A well-structured budget helps your team prioritize, communicate with your board, and make confident decisions throughout the year. In this post, well walk through how to build a solid annual budget, from historical analysis to flexible forecasting, tailored to the unique revenue streams and expenses of associations. 1.
Associations Now
MAY 7, 2025
AI helps people save time and find information more quickly, and its changing the way we use the internet. Now, seeking information can be more like having a conversation with an expert. Instead of Googling something, you can ask ChatGPT a question, get an answer, and ask follow-up questions to drill down deeper. While its exciting that this technology allows us to conversationally get answers without sorting through search results, it also presents a problem for associations.
Association Adviser
MAY 21, 2025
From refining strategy to reimagining leadership and member engagement, todays association leaders are tackling complex challengesand theyre finding insight and inspiration in the right books. We asked ten association executives and thought leaderseach of whom appeared on the Association Adviser podcastto share one book thats shaped their leadership, problem-solving, and change-driven approach.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
.orgSource
MAY 13, 2025
The conversation around AI has shifted from speculation to reality almost overnight. What was once seen as a distant innovation is now reshaping the way we work, connect, and create. For associations organizations built on trust, expertise, and community the rise of AI isn’t just a question of adaptation. It’s a challenge of relevance.
AMR Management Services
MAY 7, 2025
Lets be honest, association marketing can feel like a lot. Youre trying to reach new members, engage current ones, promote events, share resources, and showcase impact all while staying on-brand and on budget. Social media is one of the best tools associations have to do all of that, but it only works if its done… The post 4 Social Media Marketing Tips Every Association Should Be Using in 2025 first appeared on AMR Management Services.
Achurch
MAY 7, 2025
Its a question weve heard more than once: Why do we need a partner if the vendor says theyll handle the implementation ? Its a fair question, and one worth unpacking, especially when leadership is watching every dollar. Heres the truth: Most AMS vendors (and similar platforms) focus solely on their part of the build. For example, if the vendor provides only a minimal setup (like configuring one membership type) and hands over the rest, your team is responsible for completing the remaining tasks
Sequence Consulting
MAY 21, 2025
Author: Kristen Wall Between funding member benefits, new programs, and various marketing initiatives, it takes a significant investment to further your associations offerings. You can only hope this investment will yield higher member engagement but how can you know for sure? Your associations return on investment (ROI) demonstrates the value derived from each of its expenses.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
HighRoad Solution
APRIL 30, 2025
A wingwoman (or wingman) is more than just a dating sidekicktheyre your trusted companion who helps you navigate the dating scene, offering moral support and backup. In aviation, a wingman (or wingwoman) is the pilot who flies alongside the leader, ensuring mutual safety and mission success. Partnerships in association ecosystems arent so different.
Association Adviser
MAY 14, 2025
“Do or do not. There is no try.” – Yoda As a proud Star Wars nerd, I cant resist channeling Master Yodas wisdom as we chart the course for building a truly stellar association career center.
AMR Management Services
MAY 13, 2025
LEXINGTON, Ky. (May 15, 2025) AMR Management Services, a Kentucky-based association management firm, is pleased to welcome the Womens Dermatologic Society (WDS) as its newest client. WDS joins a growing roster of more than 25 national and international associations that have chosen AMR as their trusted management partner. Founded in 1973, WDS empowers women… The post AMR Management Services Welcomes the Womens Dermatologic Society as a New Client first appeared on AMR Management Services.
Achurch
MAY 7, 2025
The push to do more with data leads many organizations to re-examine their key systems. An AMS implementation is an associations largest change management project/disruptor. Your organization should budget accordingly by thinking outside the traditional earmarked funds. To help, weve listed some other costs to include when budgeting for your AMS. Time : Dont lowball the cost of your time in your budget.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Wild Apricot
MAY 5, 2025
Board meetings are where your nonprofit's big decisions get made! Hold the best board meetings you can by having an agenda prepared!
Forj
MAY 16, 2025
WASHINGTON D.C. (May 12, 2025) XYZ University LLC, a next-gen research and growth strategy firm, today announces the selection of Forj, the single solution for community and learning, for the development and launch of a dynamic community and curriculum tailored specifically for membership professionals.
ISAE
MAY 14, 2025
Youve noticed it attendance at events is dwindling, member feedback is scarce, and the once-vibrant conversations in your community are fading. What if we told you the problem isnt your members but the way you engage with them? In this age of constant digital innovation, its easy for associations to fall behind by using tools and strategies that no longer resonate with todays members.
Multiview
MAY 21, 2025
After a packed few days at MMC + Tech 2025 (Membership, Marketing, Communications + Technology), one thing was clear: associations are under pressure to grow, adapt, and stay relevant in a landscape thats moving fast. This years event gave a good look at whats working, whats stuck, and where theres room to shift gears.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Event Industry News
MAY 13, 2025
The Great Escape (TGE), the UK’s leading new music festival, returns to Brighton this week with a record-breaking lineup of over 550 emerging artists from around the world and 750 performances. Performances will take place in more than 30 intimate venues across the city the highest number in the festivals history.
Nimble AMS
MAY 9, 2025
With the possibility of tax regulations changing in 2025, associations face growing complexity when managing taxes. From navigating the nuances of Unrelated Business Income Tax (UBIT) to accurately reporting across multiple revenue streams, staying compliant can easily become time consuming and overwhelming. However, with Nimble AMS, built on Salesforce, your association can leverage robust automation and reporting tools to take the stress out of tax preparation.
Associations Now
MAY 20, 2025
New reports find that while the overall health of events is good, travelers into the U.S. remain anxious. Recent reports on business travel in the United States offer a cloudy picture of industry growth in the coming year, as international travel is complicated by tariffs and White House immigration policies. The Hospitality Group & Business Performance Index [PDF] for the first quarter of 2025, released May 8, was produced by Cendyn and Amadeus, hotel and travel technology firms.
MemberClicks
MAY 20, 2025
What happens when you set up a booth at ASAEs MMC+Tech and ask association professionals candid questions about their data, digital tactics and department pain points? You get honesty. Brutal honesty. The kind that doesnt show up in board reports or annual reviews but should. This past week in Washington, D.C., we had conversations that reminded us why this event matters: its where association professionals take off their game faces and talk shop about the real challenges under the surface.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Candid
MAY 1, 2025
Did you know? The majority of U.S. 501(c)(3) nonprofits are very small organizations with annual budgets below $50,000. Thats less than the median U.S. household income ($80,610 in 2023). These very small organizations are often overlooked both by donors and research about the sector, in part because we know much less about them than about other nonprofits.
Event Industry News
MAY 13, 2025
Benchmark Collective, the leading rebooking experts of the exhibition strategy, today announce the launch of a new strategic partnership with Chloe Richardson, a consultant specialising in event measurement, communication and data storytelling.
Nexus Marketing
MAY 20, 2025
Update title – New Practice Areas to Support Client Demand Generation Intro – exciting changes, we’re rolling out 4 new practice areas to support,, in addition to SEO and AI,, First section – straightforward new practice areas (including seo) Pull up full funnel More explicit how does it work – emphasize nothing is changing for your, your work, billing Why section – bullets – we’ve had great success, been delivering things ad hoc for years, greater
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