Trending Articles

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Association Brain Food: 5.9.25

Reid All About it

The weekly list of free educational events and resources for the association community Association Brain Food wont be in your inbox next Friday (May 16) because next week Im in New Mexico and Texas for a family hiking vacation. Youll get the next edition on Friday , May 23. In the meantime, brace yourself, its a long one today. If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.

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Your North Star — How to Lead with Purpose Even in Uncertain Times

Mary Byers

Is it fair to say were living in uncertain times? I definitely think it is. And when times are uncertain, I believe the best advice is: Follow Your North Star. The North Star (also known as Polaris if youre a trivia junkie), is a star located in the Northern Hemisphere that is almost directly aligned with Earths rotational axis. This makes it appear stationary in the sky while other stars appear to rotate around it.

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How Associations Can Turn Content into a Membership Growth Engine

Association Adviser

Why content strategynot just content creationholds the key to audience engagement, revenue, and long-term relevance. Associations are fighting a quiet battle: theyre creating more content than ever, but often seeing less return. Newsletters go unopened. Webinars underperform. Social posts fade quickly into the algorithms abyss. Its not a lack of effort.

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Meeting the moment: Candid’s response to federal funding disruptions

Candid

Every day, more and more nonprofits are facing increasing fiscal uncertainty as the U.S. government cuts longstanding programs and grant funding. At Candid, we understand whats at stakeand were taking immediate action to support the nonprofits hit hardest. Our data reveals that at least 30% of U.S. nonprofits receive government grants , and for more than 35,000 of them, those grants make up over half of their total revenue.

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How to Make the Case for a New AMS (and Win)

Is your current AMS is creating more problems than it solves? You can lead the change. This eBook shares a customizable letter designed to help you clearly communicate your organization’s challenges, highlight the benefits of a modern system, and make a strong case for exploring a new AMS. Whether it’s outdated reporting, clunky workflows, or member frustration, this resource will help you start the conversation with clarity and position yourself as the advocate your organization needs.

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Unlocking AI Success: The 3 Essentials Every Association Needs to Thrive

.orgSource

In todays rapidly evolving landscape, artificial intelligence (AI) is no longer a future conceptits a present-day game changer. But while headlines scream about revolutionary AI tools and the promise of automation, theres a critical element that often gets overlooked: AI success isnt about the technology itselfits about how well your organization is prepared to use it.

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4 Social Media Marketing Tips Every Association Should Be Using in 2025

AMR Management Services

Lets be honest, association marketing can feel like a lot. Youre trying to reach new members, engage current ones, promote events, share resources, and showcase impact all while staying on-brand and on budget. Social media is one of the best tools associations have to do all of that, but it only works if its done… The post 4 Social Media Marketing Tips Every Association Should Be Using in 2025 first appeared on AMR Management Services.

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The Evolution of Partnerships: From Solo Flights to Strategic Wingwo(man)

HighRoad Solution

A wingwoman (or wingman) is more than just a dating sidekicktheyre your trusted companion who helps you navigate the dating scene, offering moral support and backup. In aviation, a wingman (or wingwoman) is the pilot who flies alongside the leader, ensuring mutual safety and mission success. Partnerships in association ecosystems arent so different.

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Report: Conference Attendees Seek Connection, Not Flashy Keynotes

Associations Now

The report from Fuse, JDC Events, and Bear Analytics finds events professionals looking beyond conference mainstays in favor of deeper engagement. Meeting attendees are looking to engage and build communities with peers in ways that may prompt associations to rethink how they structure their events portfolio, according to a new report. Future-Ready Events: A Blueprint for Connection, Growth, and Innovation , was produced by Fuse, JDC Events, and Bear Analytics, and released May 6.

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Stop Tripping Over the Rug: Why Familiar Obstacles Are Still Holding Your Organization Back

.orgSource

Outside the boardroom at one of our clients offices, theres a well-worn rug. Its been there for years. You can see the edges curling upjust enough to catch a shoe or cause a stumble. And sure enough, during a visit, I watched three people trip over it within an hour. No one said anything. They just kept walking, adjusting their steps like it was part of the routine.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Why You Still Need a Partner, Even with Vendor Handles Implementation

Achurch

Its a question weve heard more than once: Why do we need a partner if the vendor says theyll handle the implementation ? Its a fair question, and one worth unpacking, especially when leadership is watching every dollar. Heres the truth: Most AMS vendors (and similar platforms) focus solely on their part of the build. For example, if the vendor provides only a minimal setup (like configuring one membership type) and hands over the rest, your team is responsible for completing the remaining tasks

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AMR Management Services Welcomes the Women’s Dermatologic Society as a New Client

AMR Management Services

LEXINGTON, Ky. (May 15, 2025) AMR Management Services, a Kentucky-based association management firm, is pleased to welcome the Womens Dermatologic Society (WDS) as its newest client. WDS joins a growing roster of more than 25 national and international associations that have chosen AMR as their trusted management partner. Founded in 1973, WDS empowers women… The post AMR Management Services Welcomes the Womens Dermatologic Society as a New Client first appeared on AMR Management Services.

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How Nimble AMS automation and reporting simplify tax compliance

Nimble AMS

With the possibility of tax regulations changing in 2025, associations face growing complexity when managing taxes. From navigating the nuances of Unrelated Business Income Tax (UBIT) to accurately reporting across multiple revenue streams, staying compliant can easily become time consuming and overwhelming. However, with Nimble AMS, built on Salesforce, your association can leverage robust automation and reporting tools to take the stress out of tax preparation.

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Report: U.S. Policies Weaken Business Travel Expectations

Associations Now

A survey by the Global Business Travel Association finds that a sizable number of non-U.S. companies will hold back on travel in 2025, or meet outside of the United States. Business travel is likely to decline in 2025 due to U.S. policy shifts, according to a new survey. The report, conducted by the Global Business Travel Association , was released earlier this month and is based on a poll of more than 900 business-travel professionals around the world conducted in March and April.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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🌱 Grow Your Business, sustainably. FREE marketing Offer! 🌱

Event Industry News

Are you a business passionate about making a positive impact on the planet? As a charity funded non-profit, we believe that sustainability and success go hand-in-hand. That’s why we’re offering FREE marketing services to select businesses committed to going green! What We Offer: Who Qualifies? Why Are We Doing This?

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Include “Extras” When Building Your AMS Budget

Achurch

The push to do more with data leads many organizations to re-examine their key systems. An AMS implementation is an associations largest change management project/disruptor. Your organization should budget accordingly by thinking outside the traditional earmarked funds. To help, weve listed some other costs to include when budgeting for your AMS. Time : Dont lowball the cost of your time in your budget.

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The ‘invisible majority’: What we know about very small nonprofits

Candid

Did you know? The majority of U.S. 501(c)(3) nonprofits are very small organizations with annual budgets below $50,000. Thats less than the median U.S. household income ($80,610 in 2023). These very small organizations are often overlooked both by donors and research about the sector, in part because we know much less about them than about other nonprofits.

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Retaining Support: Types of Content Your Donors Want to See

Achieve

Your donors give their hard-earned money because they believe in your organizations work. To maintain their trust and ongoing support, you need to keep them engaged and informed on the impact of their contributions. A strong communication strategy helps accomplish exactly that! Donors want to feel valued, involved, and appreciated, and the information you share with them is instrumental in fostering that connection.

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Competing With AI: Lean Into Member Value

Associations Now

AI helps people save time and find information more quickly, and its changing the way we use the internet. Now, seeking information can be more like having a conversation with an expert. Instead of Googling something, you can ask ChatGPT a question, get an answer, and ask follow-up questions to drill down deeper. While its exciting that this technology allows us to conversationally get answers without sorting through search results, it also presents a problem for associations.

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The Business of Events calls for urgent visa reform to restore EU access for event professionals

Event Industry News

Post-Brexit red tape is paralysing the UK events industrys ability to operate across Europe, according to a new white paper published today by The Business of Events.

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Why Every Association CEO Must Be a Tech CEO

MatrixG

Listen to this article Your browser does not support the audio element. Over the past couple of years of hosting my Associations Thrive podcast , Ive interviewed well over a hundred association and nonprofit CEOs about what theyre doing to help their organizations thrive. The conversations are inspiring, filled with examples of strategic initiatives, membership growth, innovative partnerships, and new revenue streams.

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Growing Your Credibility

Velvet Chainsaw

Gross profit is the metric that matters most to leaders. As a business event strategist, you can grow your credibility and value with your senior leadership by having your finger on the pulse of this metric. To arrive at your largest events gross profit, you need to connect the dots to apply attendance, revenue, and expense trends against your business model and industry.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Can You Say Freemium to Membership

Association Strong

As member needs and wants keep changing, so does membership models. Don't miss this episode as Tom and Dave interview Pat White and Nealy Wheat on the new Freemium membership model with the American Society of NonDestructive Testing. As member needs and wants keep changing, so does membership models. Don't miss this episode as Tom and Dave interview Pat White and Nealy Wheat on the new Freemium membership model with the American Society of NonDestructive Testing.

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Marketing Tactics for A Successful Membership App Launch

Clowder

Heres one thing the association community knows isnt true: If you build it, they will come. Ha! Only in your dreams.

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The team behind YOUR team: Interview with Sunbelt Rentals’ Philip Hindes

Event Industry News

I joined Sunbelt Rentals three and a half years ago after retiring as a professional cyclist, a career that saw me represent Team GB in three Olympics, winning two gold medals. From competing in huge events on the world stage to working in partnership with customers to deliver them has been an exciting transition.

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The Micro-Permission Method: Turning Maybes into Members

Elevating Engagement

A first-time attendee comes to a chapter event. She seems interested, but then POOF! She never reappears. Why do some new members, first-time attendees, and new online community members stop engaging so quickly? Maybe because a crucial link in the engagement chain broke. Engagement isnt a once-and-done event. Joining, registering, or logging in isnt engagement.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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How organizations are advancing digital financial inclusion

Candid

Roughly 1.4 billion adults around the world remain unbankeddisproportionately women, rural residents, and individuals earning low or irregular incomes. These groups often face multiple barriers such as distrust of financial institutions, lack of sufficient funds, limited connectivity in rural areas, lack of identification documents, and the resulting high transaction costs, which limit opportunity for economic participation for those who need it most.

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Content Authenticity and Embracing Verifiable Credentials

Associations Now

The rapid proliferation of information online has made it increasingly challenging to ensure the veracity of content. This article seeks to explore the significance of content authenticity and the adoption of verifiable credentials, providing strategic insights tailored to association professionals. Why Content Authenticity Matters Content authenticity is crucial for maintaining trust and credibility among members and stakeholders.

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Blue Avocado Presents: Nonprofit Governance Training 101 – Live Q&A 

Blue Avocado

When: Thursday, June 12, 2025, at 11 am PT; 2 pm ET (60 min.) Running a nonprofit is no small challenge and good governance is essential for long-term success. Whether you’re a board member, executive director, or staffer looking to boost your organizations impact, join us for Nonprofit Governance Training 101. Our expert panel will unpack what every nonprofit needs to know and dive into the essentials of nonprofit governance with expert guidance and a live Q&A!