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Association Brain Food: 5.9.25

Reid All About it

The weekly list of free educational events and resources for the association community Association Brain Food wont be in your inbox next Friday (May 16) because next week Im in New Mexico and Texas for a family hiking vacation. Youll get the next edition on Friday , May 23. In the meantime, brace yourself, its a long one today. If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.

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Your North Star — How to Lead with Purpose Even in Uncertain Times

Mary Byers

Is it fair to say were living in uncertain times? I definitely think it is. And when times are uncertain, I believe the best advice is: Follow Your North Star. The North Star (also known as Polaris if youre a trivia junkie), is a star located in the Northern Hemisphere that is almost directly aligned with Earths rotational axis. This makes it appear stationary in the sky while other stars appear to rotate around it.

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How Associations Can Turn Content into a Membership Growth Engine

Association Adviser

Why content strategynot just content creationholds the key to audience engagement, revenue, and long-term relevance. Associations are fighting a quiet battle: theyre creating more content than ever, but often seeing less return. Newsletters go unopened. Webinars underperform. Social posts fade quickly into the algorithms abyss. Its not a lack of effort.

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Unlocking AI Success: The 3 Essentials Every Association Needs to Thrive

.orgSource

In todays rapidly evolving landscape, artificial intelligence (AI) is no longer a future conceptits a present-day game changer. But while headlines scream about revolutionary AI tools and the promise of automation, theres a critical element that often gets overlooked: AI success isnt about the technology itselfits about how well your organization is prepared to use it.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Budget Planning Season: Key Steps for Associations

Achurch

Budget planning season is more than a financial checkpoint: Its a chance to align your associations mission with its resources. A well-structured budget helps your team prioritize, communicate with your board, and make confident decisions throughout the year. In this post, well walk through how to build a solid annual budget, from historical analysis to flexible forecasting, tailored to the unique revenue streams and expenses of associations. 1.

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Report: Conference Attendees Seek Connection, Not Flashy Keynotes

Associations Now

The report from Fuse, JDC Events, and Bear Analytics finds events professionals looking beyond conference mainstays in favor of deeper engagement. Meeting attendees are looking to engage and build communities with peers in ways that may prompt associations to rethink how they structure their events portfolio, according to a new report. Future-Ready Events: A Blueprint for Connection, Growth, and Innovation , was produced by Fuse, JDC Events, and Bear Analytics, and released May 6.

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How Nimble AMS automation and reporting simplify tax compliance

Nimble AMS

With the possibility of tax regulations changing in 2025, associations face growing complexity when managing taxes. From navigating the nuances of Unrelated Business Income Tax (UBIT) to accurately reporting across multiple revenue streams, staying compliant can easily become time consuming and overwhelming. However, with Nimble AMS, built on Salesforce, your association can leverage robust automation and reporting tools to take the stress out of tax preparation.

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🌱 Grow Your Business, sustainably. FREE marketing Offer! 🌱

Event Industry News

Are you a business passionate about making a positive impact on the planet? As a charity funded non-profit, we believe that sustainability and success go hand-in-hand. That’s why we’re offering FREE marketing services to select businesses committed to going green! What We Offer: Who Qualifies? Why Are We Doing This?

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Why You Still Need a Partner, Even with Vendor Handles Implementation

Achurch

Its a question weve heard more than once: Why do we need a partner if the vendor says theyll handle the implementation ? Its a fair question, and one worth unpacking, especially when leadership is watching every dollar. Heres the truth: Most AMS vendors (and similar platforms) focus solely on their part of the build. For example, if the vendor provides only a minimal setup (like configuring one membership type) and hands over the rest, your team is responsible for completing the remaining tasks

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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AMR Management Services Welcomes the Women’s Dermatologic Society as a New Client

AMR Management Services

LEXINGTON, Ky. (May 15, 2025) AMR Management Services, a Kentucky-based association management firm, is pleased to welcome the Womens Dermatologic Society (WDS) as its newest client. WDS joins a growing roster of more than 25 national and international associations that have chosen AMR as their trusted management partner. Founded in 1973, WDS empowers women… The post AMR Management Services Welcomes the Womens Dermatologic Society as a New Client first appeared on AMR Management Services.

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Competing With AI: Lean Into Member Value

Associations Now

AI helps people save time and find information more quickly, and its changing the way we use the internet. Now, seeking information can be more like having a conversation with an expert. Instead of Googling something, you can ask ChatGPT a question, get an answer, and ask follow-up questions to drill down deeper. While its exciting that this technology allows us to conversationally get answers without sorting through search results, it also presents a problem for associations.

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Can You Say Freemium to Membership

Association Strong

As member needs and wants keep changing, so does membership models. Don't miss this episode as Tom and Dave interview Pat White and Nealy Wheat on the new Freemium membership model with the American Society of NonDestructive Testing. As member needs and wants keep changing, so does membership models. Don't miss this episode as Tom and Dave interview Pat White and Nealy Wheat on the new Freemium membership model with the American Society of NonDestructive Testing.

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The Business of Events calls for urgent visa reform to restore EU access for event professionals

Event Industry News

Post-Brexit red tape is paralysing the UK events industrys ability to operate across Europe, according to a new white paper published today by The Business of Events.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Include “Extras” When Building Your AMS Budget

Achurch

The push to do more with data leads many organizations to re-examine their key systems. An AMS implementation is an associations largest change management project/disruptor. Your organization should budget accordingly by thinking outside the traditional earmarked funds. To help, weve listed some other costs to include when budgeting for your AMS. Time : Dont lowball the cost of your time in your budget.

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Marketing Tactics for A Successful Membership App Launch

Clowder

Heres one thing the association community knows isnt true: If you build it, they will come. Ha! Only in your dreams.

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Retaining Support: Types of Content Your Donors Want to See

Achieve

Your donors give their hard-earned money because they believe in your organizations work. To maintain their trust and ongoing support, you need to keep them engaged and informed on the impact of their contributions. A strong communication strategy helps accomplish exactly that! Donors want to feel valued, involved, and appreciated, and the information you share with them is instrumental in fostering that connection.

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Why Every Association CEO Must Be a Tech CEO

MatrixG

Listen to this article Your browser does not support the audio element. Over the past couple of years of hosting my Associations Thrive podcast , Ive interviewed well over a hundred association and nonprofit CEOs about what theyre doing to help their organizations thrive. The conversations are inspiring, filled with examples of strategic initiatives, membership growth, innovative partnerships, and new revenue streams.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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The team behind YOUR team: Interview with Sunbelt Rentals’ Philip Hindes

Event Industry News

I joined Sunbelt Rentals three and a half years ago after retiring as a professional cyclist, a career that saw me represent Team GB in three Olympics, winning two gold medals. From competing in huge events on the world stage to working in partnership with customers to deliver them has been an exciting transition.

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Growing Your Credibility

Velvet Chainsaw

Gross profit is the metric that matters most to leaders. As a business event strategist, you can grow your credibility and value with your senior leadership by having your finger on the pulse of this metric. To arrive at your largest events gross profit, you need to connect the dots to apply attendance, revenue, and expense trends against your business model and industry.

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The Micro-Permission Method: Turning Maybes into Members

Elevating Engagement

A first-time attendee comes to a chapter event. She seems interested, but then POOF! She never reappears. Why do some new members, first-time attendees, and new online community members stop engaging so quickly? Maybe because a crucial link in the engagement chain broke. Engagement isnt a once-and-done event. Joining, registering, or logging in isnt engagement.

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Maximize Your Event with a Destination Marketing Organization (DMO)

ISAE

Planning a meeting or conference?DMOs are your secret weapon.As local experts, we offercomplimentary servicesto simplify event planning, enhance attendee experiences, and ensure your event runs seamlessly. Comprehensive Services to Support Your Event Once your event is booked, our team becomes an extension of yoursoffering personalized support and insider knowledge to make your event stand out.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Lessons From the Ice Bucket Challenge Revival

Associations Now

The viral phenomenon is back, and throws some cold water on assumptions associations make about engagement. A few weeks back, my 14-year-old son walked past me as I sat on the living-room couch and informed me that he was headed to the backyard to pour a bucket of ice water on his head. Okey-doke, I said, as dads will. He was still a toddler when dousing yourself in ice water was a subject of such casual conversation.

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Oatly powers up its first fully electric sampling tour

Event Industry News

In a powerful step towards more sustainable brand activations, Oatly has completed its first-ever electric sampling tour across the UK, delivering its signature oat-based coffee while cutting out carbon emissions. The four-week TASTE tour was created as part of Oatlys wider BLIND TASTE campaign, designed to shift perceptions through first-hand product experiences.

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Leveraging Automation for the Digital Generation with Blake Sanford

AvidXchange: Association Management

Adopting new technology quickly is the name of the game in fintech, but not everyone in your organization including your customers will be on board at first. In this episode, Michael Praeger sits down with Blake Sanford , VP of Association and Strategic Partners at Property Management, Inc. (PMI) , to discuss how h e s led PMIs franchise owners through technology advancements.

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Shifts in giving across generations: What motivates donors to give?

Candid

Studies have shown trends in individual giving and volunteering vary by generation. Not only do they differ in how much time or money they give, how and how often, to which causes, and whyeach generations preferences are also shifting. The latest Giving by Generation report from Giving USA Foundation and Dunham + Company shares findings about giving across generations from an online survey, conducted in November 2024, of 1,500 U.S. donors who gave at least $20 to charity in the past year.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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The Nexus Approach: Shortform Video Clips

Nexus Marketing

Shortform video clips are everywhere today, and they’re quickly taking off as powerful B2B branding and lead nurture tools. Our favorite strategy for producing shortform videos is to reuse the valuable video assets already at your disposalnamely, by recycling webinar and digital event footage into packages of easy-to-share clips. If you’re already putting in the work to host digital events, shortform video is among the easiest ways to boost their long-term value and reach.

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Artificial Intelligence is the next revolution in data management

Effective Database

Artificial Intelligence is the next revolution in data management I've been in the data management business for over 35 years now (and even longer if you count my days in 4-H!). And over those years I've seen many examples of what was supposed to be"the next revolution in data management.

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isla releases European Temperature Check Report 2025, the first data-led snapshot of carbon emissions across European business events

Event Industry News

Event sustainability body isla today publishes its European Temperature Check 2025, a follow-up to their 2023 UK-only study and the most comprehensive look yet at carbon impacts in the European events market.

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