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Re-energize your career center.

YourMembership

Our average attention span has fallen from 12 seconds in 2000, or around the time the mobile revolution began, to now eight seconds. According to the 2016 Social Media Marketing Industry Report, 66% of marketers agreed that the online social world helped build their marketplace intelligence, while 75% saw traffic increase to their website.

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Why is disengagement happening at associations?

YourMembership

The year was 2000. Millennials and generation Y just feel they don’t belong. The startup that launched in 1998 had outgrown the garage, relocating to a nondescript building in an office park a couple of miles off the highway. Outside that building, on an asphalt parking lot, yellow police tape marked off an area where.

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Introducing the 2020 Community Movers + Shakers

Higher Logic

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys. Jason Schofield.

Software 317
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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Fri 9/18 at 1 p.m.

Montana 351
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How does your social media activity measure up?

Optimist Consulting

The survey was completed by over 2000 marketing professionals. It was interesting to see the latest results of the Chartered Institute’s Social Media Benchmarking survey recently. Yet there is still a sense that everybody is learning and hoping to improve their use of social media.

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4 Elements of a High-Engagement Association Website

Socious

In the grand scheme of the digital age, thank goodness the 90’s and early 2000’s are behind us. Today, your website is your number one marketing asset. Don’t get me wrong, we wouldn’t be where we are today without GeoCities, America Online, and MySpace.

America 100
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WSJ ? ?Emerging Markets Overtaking the Developed Markets.

GlowGlobally

Market & Biz Plan. WSJ – “Emerging Markets Overtaking the Developed Markets” Categories: Market & Bus Planning. Developing-country stock market capitalization now exceeds $17.8 trillion in 2000. stock market is $17.5 Market & Bus Planning (44). Membership.