Remove 2000 Remove Marketing Remove Social Media
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Re-energize your career center.

YourMembership

Our average attention span has fallen from 12 seconds in 2000, or around the time the mobile revolution began, to now eight seconds. Now, associations have the opportunity to do the same by facilitating social interactions within their own membership platforms. billion social network users worldwide.

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How does your social media activity measure up?

Optimist Consulting

It was interesting to see the latest results of the Chartered Institute’s Social Media Benchmarking survey recently. The survey was completed by over 2000 marketing professionals. Yet there is still a sense that everybody is learning and hoping to improve their use of social media.

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Introducing the 2020 Community Movers + Shakers

Higher Logic

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys.

Software 317
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Thanks For Playing: Be a Super Genuis

Thanks For Playing

I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic. Marketing is what you DO. Newer Post.

Review 150
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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Fri 9/18 at 1 p.m.

Montana 351
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The World of Opportunities for AMCs: A YM Perspective

YourMembership

In early 2000, we were focused on state and local chapter associations, which we viewed as being underserved by the association management software (AMS) providers of the day. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members.

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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fundraising with Social Media. Labels: Social Media. There is no doubt that social media efforts can be a challenge.